Senior Product Marketing Manager, Land.com
Job Description
Senior Product Marketing Manager, Land.com
Austin, TX
This position will be based onsite in our Austin, TX office.
Role OverviewThe Senior Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth.
This is not a narrowly defined product marketing role-success requires a willingness to operate across strategy, execution, and cross-functional support.
The ideal candidate is a strong communicator, strategic thinker, and hands-on executor who is comfortable operating in a fast-paced, collaborative, and less structured environment.
Core Responsibilities- Develop product positioning and messaging that clearly articulates customer value
- Translate product functionality and technical details into compelling, customer-facing narratives
- Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
- Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
- Create sales enablement materials and insights that support deal conversion and product adoption
- Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
- Conduct competitive analysis and market research to inform positioning and strategy
- Support development and execution of integrated, multi-channel marketing campaigns
- Contribute to content, campaigns, events, and customer-facing initiatives as needed
- Coordinate customer research activities including interviews, potential focus groups, and client testimonials
Qualifications- Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
- 7+ years of experience in product marketing or a related field
- Strong written and verbal communication skills
- Ability to distill complex concepts into clear, compelling messaging
- Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
- Strong organizational skills with the ability to prioritize and manage multiple initiatives
- Self-starter with a high level of ownership and accountability
- A track record of commitment to prior employers
Preferred Qualifications- Experience in real estate, marketplaces, or digital platforms
- Familiarity with rural land, land brokerage, or related markets
- Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
- Experience operating in a fast-paced, growth-oriented environment
- Key Characteristics
- Hybrid thinker-doer comfortable with both strategy and execution
- Highly collaborative and effective in cross-functional environments
- Curious, adaptable, and comfortable navigating ambiguity
- Results-oriented with a strong sense of ownership
Why This RoleHigh-impact role with direct influence on product growth and market positioning
Opportunity to shape product marketing within a growing and evolving category
Broad exposure across Product, Sales, Marketing, and Research teams
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group's Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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