The Senior Product Marketing Manager owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform.
Job Responsibilities:
Positioning and Messaging- Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
- Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
- Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
- Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction
Go-to-Market and Launches - Lead GTM planning and execution for new workflow features and platform enhancements - launch plans, sales enablement, and customer-facing collateral
- Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
- Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
- Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities
Sales and Field Enablement- Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
- Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
- Support field teams on workflow-related questions during active deals as a subject matter resource
- Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials
Skills Needed:
- Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
- Strong cross-functional collaborator. Will need to build strong rapport with Sales, Marketing, and Product
- Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
- Preferred industry experience: Healthcare, medical device or diagnostic industry background
Educational Requirements & Work Experience:
- 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment
A reasonable estimate of the yearly base compensation range is $155,000 - $202,000, bonus, and equity.
