The Senior Product Marketing Manager is an upstream marketing leader responsible for capturing and translating voice-of-customer insights, defining product requirements, and partnering closely with cross-functional teams throughout the product development lifecycle. The ideal candidate brings a strong technical foundation, experience working with software-enabled products or product development processes, and the ability to bridge clinical, business, and technical perspectives. This individual excels at transforming customer needs into product strategies that support innovation and advance patient care.
How you will make an impact:- Develop comprehensive marketing plans including strategies and tactics for major product launches
- Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
- Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches
- Develop product materials and programs that support product launch and commercialization strategies for major product launches
- Lead major projects for the Congress Management process
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
- Develop IFU and patient brochures required for regional product approvals for major product launches
- Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
- Develop the clinical story that supports the regional value proposition for major product launches
- Manage budgets related to product line, campaigns and projects
- Analyze clinical and market data to assess regional impact of potential product launches
What you will need (Required):- Bachelor's Degree or Equivalent in related field, 8 years' experience of work experience or equivalent work experience based on Edwards criteria
- Working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria
- Travel is estimated at 10% to 25% globally
What else we look for (Preferred):- Master's Degree or equivalent in related field, 6 years' experience of work experience or equivalent work experience based on Edwards criteria
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $126,000 to $178,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
