Planet Labs

Senior Product Marketing Manager, Constellation Services

Planet Labs$127K — $158K *
Aerospace & Defense
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years of relevant product marketing experience.
  • Bachelor's degree required.
  • Proven ability to engage buyers with modern storytelling techniques.
  • Experience working closely with product teams to incorporate customer insights.
  • Ability to create modular messaging and adaptable assets for sales teams.

Responsibilities

  • Own product marketing strategy across the product lifecycle.
  • Develop messaging frameworks and articulate value propositions for customers.
  • Assess and improve campaign effectiveness in collaboration with GTM teams.
  • Collaborate with Product teams for customer and market insights.
  • Build knowledge of Constellation Services portfolio for effective communication.
  • Maintain an updated library of compelling product assets for sales teams.
  • Support strategic opportunities with targeted marketing tactics.

Benefits

  • Comprehensive Medical, Dental, and Vision plans.
  • Health Savings Account (HSA) with company contributions.
  • Generous Paid Time Off plus holidays and company-wide days off.
  • 16 Weeks of Paid Parental Leave.
  • Access to a Wellness Program and Employee Assistance Program.
  • Reimbursement for Home Office setup and Monthly Phone and Internet costs.
  • Tuition Reimbursement and access to LinkedIn Learning.
  • Equity options available as part of compensation.
  • Commuter Benefits for local employees working at an office.
  • Paid Time Off for volunteering activities.
Full Job Description
About the Role:

Planet is looking for a Senior Product Marketing Manager to help scale our Constellation Services business. This portfolio serves government, defense and intelligence, and enterprise customers who need more than commercial tasking, scaling from dedicated capacity on satellites that Planet operates, up to sovereign, customer-owned constellations.

We're looking for someone who makes collaboration happen. On a day-to-day basis, you'll work constantly across Product, Space, Business Development, Revenue Marketing, and Enablement, bringing teams and threads together to build our go-to-market. It suits someone who builds relationships easily, works comfortably without a lot of direction, and brings a clear but flexible point of view.

This is a full-time, hybrid role which will require you to work from our Arlington, VA office 3 days per week.

Impact You'll Own:
  • Own the product marketing strategy across the product lifecycle, and work across Marketing, Sales, and Enablement to bring new products into the market.
  • Develop the value proposition, messaging frameworks, and ICPs to align our GTM teams and articulate value in language that our customers see themselves in
  • Continuously assess and improve positioning, campaigns, content, and sales effectiveness through deep collaboration with GTM teams and Marketing
  • Work hand-in-hand with Product to bring customer, competitive, and market insight to shape the roadmap and sharpen how we compete.
  • Build deep knowledge of our Constellation Services portfolio, including how customers task and plan collections, the ground and delivery infrastructure, training and support programs, and the roadmap in order to clearly communicate value
  • Maintain a library of product assets - pitch decks, battlecards, customer vignettes, graphics, and narrative-driven collateral - that are current, compelling, and highly usable for customer-facing teams.
  • Provide support for our largest opportunities and regions, supporting pursuit teams and Marketing on ABM, brand work, and targeted tactics to achieve our business goals.

What You Bring:
  • Typically 6 to 8 years of relevant work experience with a Bachelor's degree.
  • You sit close to product teams and bring the voice of the customer to every conversation, building customer empathy across the organization.
  • You have a track record of engaging hard-to-reach buyers with modern storytelling - video, customer-led narrative, formats built for how people actually consume
  • You judge your work by what your partners can do with it - enabling sellers, regional teams, and account teams to run on their own with modular messaging, assets they can adapt, and materials that hold up after the launch.
  • You use AI to move faster but still ship work with a strong and differentiated voice.

What Makes You Stand Out:
  • Experience marketing technical services or infrastructure
  • Familiarity with B2G or government programs.
  • Work you can walk us through that demonstrates your storytelling through content you've shipped

Application Deadline:

November 30, 2026 by 11:59p / 23:59 CET (Central European Time)

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with a company contribution
  • Generous Paid Time Off in addition to holidays and company-wide days off
  • 16 Weeks of Paid Parental Leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity
  • Commuter Benefits (if local to an office)
  • Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

US National Salary Range

$127,000-$158,700 USD

San Francisco Fair Chance OrdinancePursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Planet Labs

Planet Labs is an aerospace and defense company that designs and manufactures small satellites for Earth observation. The company offers services such as satellite imagery, data analysis, and geospatial insights. Planet Labs was founded in 2010 and is based in San Francisco, CA.
Learn more about Planet Labs
Size
500 employees
Industry
Founded
2010

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