Senior Product Marketing Manager

C1

$130K — $180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience in B2B SaaS, especially in identity, infrastructure, or security fields.
  • Proven ability to communicate complex topics with clarity and emotional connection.
  • Experience in sales enablement, translating product features into impactful narratives for sellers.
  • Demonstrated success in leading product launches that significantly increased sales pipeline.
  • Deep understanding of customer needs, particularly engaging with CISOs, CIOs, Heads of IT, and AI leaders.

Responsibilities

  • Own the entire product launch process, including narrative development and cross-functional coordination.
  • Create consistent and compelling positioning and messaging across all sales and marketing channels.
  • Drive sales enablement efforts by translating product updates into actionable seller narratives.
  • Conduct market research to inform competitive strategies and empower sales teams with differentiation tools.
  • Collaborate with product managers to inform product roadmaps and buyer personas based on customer feedback and market trends.
  • Develop solid proof points using customer success stories and quantitative data.

Benefits

  • Opportunity to work at the forefront of a fast-evolving product category.
  • Collaborative environment with cross-functional teams including product management and marketing.
  • Focus on deep customer engagement and enabling seller success.
  • Possibility of influencing company strategy and direction through product-focused narratives.
Full Job Description
As our Senior Product Marketing Manager, you'll own how the market understands what we do and why it matters, and you'll be the connective tissue between product and the field. You'll lead launches end to end, sharpen our positioning, and make sure every seller can carry the story into a room and win with it. **What you'll do:** - Own product launches end-to-end: narrative, messaging, assets, and cross-functional orchestration across product, sales, customer success, and marketing. - Develop positioning and messaging that is both technically credible and commercially sharp, and keep it consistent across the website, sales decks, and campaigns as the category evolves. - Own sales enablement as a core part of the role: translate the "so what" of every release into language sellers can use, build the pitch narratives, and train the team so the story actually shows up in deals. - Support competitive intelligence: track the IGA and emerging agentic identity landscape and arm the field to differentiate clearly. - Partner with product management to shape the roadmap narrative, define ICP and buyer personas, and bring the voice of the customer and the field back into product decisions. - Build the proof points that make our claims undeniable to our buyers through customer stories, metrics, and content. **The best person for this job:** - Has a deep product marketing background in B2B SaaS, ideally in identity, infrastructure, or security. - Is a strong storyteller who can make a message technically accurate and emotionally compelling, and knows the difference between positioning and a feature list. - Has run sales enablement and is excellent at the translation it takes: turning complex product capabilities into a clear "so what," then training the field until that story lands in prospect and customer conversations. - Has run real launches and owned enablement, and can point to launches that moved pipeline and sellers who actually used the materials. - Is customer-obsessed and fluent talking to CISOs, CIOs, Heads of IT, and AI leaders, and comfortable getting technical with product and engineering. - Thrives in a fast-moving, high-growth environment and is energized by an emerging, fast-shifting category (bonus points for experience with AI-focused companies or agentic identity). - Operates with high ownership and owns problems, raises the bar, and obsesses over customer success.

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