Job OverviewWe are seeking an experienced and strategic
Senior Product Marketing Manager to join our dynamic team in New York. In this pivotal role, you will be responsible for defining and executing the go-to-market strategy for our innovative products. You will act as the bridge between our product, marketing, and sales teams, translating complex technological features into compelling value propositions that resonate with our partners and their customers.
Responsibilities- Develop and implement comprehensive go-to-market strategies for new product launches and feature updates.
- Craft clear, compelling, and consistent product messaging and positioning that differentiates GoodLeap in the market.
- Create a wide range of marketing assets and sales enablement materials, including case studies, product datasheets, presentations, and website content.
- Conduct in-depth market intelligence, gathering insights on competitors, customers, and industry trends to inform our product and marketing strategies.
- Collaborate closely with the product management team to influence the product roadmap based on market feedback and opportunities.
- Partner with the sales team to provide them with the necessary training, tools, and collateral to effectively communicate our product's value.
- Analyse the performance of product marketing campaigns and initiatives, using data to drive continuous improvement.
Qualifications- Proven experience in a product marketing role, ideally within the technology, fintech, or sustainability sectors.
- A strong track record of developing and executing successful go-to-market strategies for software or financial products.
- Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent project management and organisational abilities, capable of managing multiple projects in a fast-paced environment.
- A collaborative spirit with a demonstrated ability to work effectively across different departments.
- A bachelor's degree in Marketing, Business, or a related field is preferred.
Benefits
We are proud to offer a competitive salary and a comprehensive benefits package designed to support the well-being and professional growth of our employees. Further details will be shared during the interview process.
Locations New York
