Understanding of accounting, professional services, or financial tech markets
Experience in a fast-paced, startup environment
Strong attention to detail with problem-solving skills
Strategic thinker with execution precision
Effective cross-functional leadership and communication skills
Track record of successfully launching products that drive growth.
Responsibilities
Partner with GTM leadership to define and execute integrated campaigns
Lead product storytelling and positioning for product lines
Own go-to-market strategy for major product launches
Collaborate with demand gen to align messaging and strategies
Build enablement programs for Sales and CS teams
Drive customer marketing initiatives like case studies and upsells
Identify product adoption metrics to enhance activation and retention
Educate and evangelize product marketing best practices across the organization
Mentor and coach PMMs to build team structure and consistency.
Benefits
Opportunities for professional development and mentorship
Collaborative and innovative work environment
Chance to influence key marketing strategies
Access to advanced tools and resources
Career growth potential within a growing company.
Full Job Description
Responsibilities
Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.
Role requirements
6+ years of B2B SaaS Product Marketing experience
3+ years of experience in mid-scale businesses
Familiarity with vertical SaaS/Platform organizations
Deep understanding of accounting, professional services, or financial tech markets.
Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross-functional leadership and communication skills.
Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.
