HubSpot

Senior Product Marketer, Pricing Strategy & Monetization

HubSpot$107K — $161K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Product Marketing, Pricing Strategy, or related SaaS roles.
  • Experience in leading B2B SaaS pricing and packaging transitions.
  • Ability to influence across cross-functional teams, including Product and Finance.
  • Proven skills in simplifying complex concepts for clear communication.
  • Experience developing sales enablement programs to boost adoption.
  • Strong strategic thinking and communication capabilities for stakeholder management.
  • Comfortable in high-change environments, contributing to processes in development.

Responsibilities

  • Partner with pricing stakeholders to drive customer value and strategic positioning.
  • Lead execution of go-to-market strategies for pricing in key markets.
  • Create messaging frameworks and sales materials for usage-based pricing.
  • Analyze feedback and market signals to identify adoption challenges.
  • Work with Product teams to enhance pricing communications within the product.
  • Develop tools for sales reps to manage deal scopes and articulate ROI.
  • Collaborate with GTM Enablement to enhance seller confidence and reduce issues.

Benefits

  • Remote or hybrid work flexibility.
  • Minimal travel required.
  • Commitment to employee growth and fair compensation practices.
  • Inclusive culture valuing transparency and connection.
  • Support for candidates requiring accommodations during the hiring process.
Full Job Description
POS-32587
Role Summary

As a Senior Product Marketer, Pricing Strategy & Monetization, you'll help shape how customers, sellers, and the market understand the value of HubSpot's evolving pricing and packaging. You'll partner closely with Product, Finance, Sales Strategy, and Go-To-Market Enablement teams to translate complex commercial decisions into clear positioning, scalable enablement, and customer-facing experiences. This role sits at the center of one of HubSpot's most important business transformations and will directly influence how we bring our pricing evolution to market globally.
What You'll Do
  1. Partner with cross-functional pricing stakeholders to ensure customer value, positioning, and GTM impact shape pricing and packaging decisions.
  2. Lead go-to-market strategy and execution for pricing and packaging in key markets.
  3. Build messaging frameworks, enablement materials, and customer-facing assets that help sellers confidently communicate usage-based pricing and credits.
  4. Synthesize customer feedback, seller insights, market signals, and competitive intelligence to identify positioning gaps and adoption friction.
  5. Collaborate with Product teams to improve how pricing value and credit consumption are communicated within the product experience.
  6. Develop scalable frameworks and tools that help reps scope deals, articulate ROI, and navigate commercial conversations.
  7. Partner with GTM Enablement to deliver field readiness programs that improve seller confidence and reduce escalation volume.
  8. Use AI-powered workflows and insights to scale messaging analysis, streamline content development, and improve operational efficiency across pricing communications.
What You'll Bring
Required Qualifications
  • 5+ years of experience in Product Marketing, Pricing Strategy, Monetization, Commercial Strategy, or related SaaS go-to-market functions.
  • Experience leading pricing, packaging, monetization, or commercial model transitions in a B2B SaaS environment.
  • Strong cross-functional influence skills with experience partnering across Product, Finance, Sales Strategy, and GTM teams.
  • Proven ability to translate complex commercial or technical concepts into clear positioning and actionable messaging.
  • Experience building enablement programs, sales tools, or GTM frameworks that support revenue growth and seller adoption.
  • Strong strategic thinking and communication skills, including executive-level storytelling and stakeholder management.
  • Comfort operating in ambiguous, high-change environments where frameworks and processes are still being built.
  • Experience leveraging AI tools and workflows to improve content creation, analysis, or operational scale.
Nice-to-Have Qualifications
  • Experience working on usage-based, consumption-based, token-based, or credits-based pricing models.
  • Familiarity with PLG or hybrid sales motions in SaaS businesses.
  • Experience supporting AI product commercialization or monetization strategies.
  • Exposure to pricing experimentation, packaging optimization, or commercial analytics.
  • Experience working closely with enterprise sales organizations during complex GTM transitions.
Where You'll Work
  • Location: United States
  • Work location preference eligibility: Remote / Hybrid
  • Travel/Shift: Minimal travel required
Application Requirements
  • Applications must be submitted by Friday, June 5, 2026.
  • Applications must be submitted in English.
  • Cover letters: No


Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$107,700-$161,600 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; and Portsmouth, NH.
Learn more about HubSpot
Size
6,404 employees
Market Cap
$13.4 billion
Industry
Net Income
-$85 million
Founded
2006
5 Year Trend
+36.9%
Revenue
$883 million
NASDAQ

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