Market America

Senior Product Manager TW & Health and Nutrition

Market America • $95K — $115K *
Greensboro, NC 27406In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field; equivalent work experience will be considered.
  • 2-3 years in product management, brand management, or merchandising, with emphasis in health and nutrition products.
  • Experience in market analysis, competitive analysis, and product launch.
  • Strong communication skills, capable of training and collaborating across diverse teams.
  • Proficient in MS Office, especially Word and Excel.

Responsibilities

  • Develop new health and nutrition products based on market trends and consumer needs.
  • Conduct competitive analysis and analyze market potential for pricing.
  • Collaborate with cross-functional teams on marketing materials and product launch.
  • Manage and optimize performance of existing products through promotional strategies.
  • Train and support employees while adhering to budgetary controls.

Benefits

  • Remote work options with business approval.
  • Opportunity to participate in annual conferences and related travel.
  • Work in a normal office environment with standard office equipment.
Full Job Description
Position Summary: The Health & Nutrition Product Manager provides strategic and practical input for specific H&N product offerings for the product life-cycle for our domestic and international markets. This role manages marketing campaigns, analyzes sales reports, market performance, financial impacts, trends, and merchandising strategies. Manages new and existing products to meet corporate goals. Serves as champion for their product lines.

Essential Function and Responsibilities:
  • Develop new products
    • Discover and analyze local market trends and consumer needs to develop launch list
    • Work with Science Team on formulation development
    • Check with local consultant on formulation of launch items; file or register the formulation and product with local health authorities for approval
    • Complete Competitive Analysis on new potential products and existing products data on Competitive products
    • Analyze market potential to identify pricing points and get pricing approval
    • Work with cross-functional teams on creating labels, sales aids, and marketing materials, including videos, flyers and infographics
    • Create white papers and training and/or marketing materials of launch items
    • Follow up order status of first shipment and work with Purchasing to get first order shipment delivered on time for product launch
    • Implement process for product release
    • Audit pricing, image, and contents of new products on web portals and web landing sites
    • Manage existing products
    • Coordinate, monitor and capitalize performances of products
    • Plan and prepare advertising and promotional material to increase sales and create with CS advertising and promotional materials
    • Know local market tends to promote products and stimulate sales
    • Manage websites including Nutrametrix to ensure correct product information and placement is displayed correctly
    • Update white papers with Science Team for changes in local product regulations
    • Revise labels with Science Team for changes in formula and/or local product regulations
    • Create updated labels, product images and marketing/advertising materials with CS & local team, following up the review process
    • Update product info and image when new-labeled products start to sell locally
    • Develop and execute promo plans to stimulate sales of slow-moving items and expiring stock
    • Create presentation slides of products with local teams
    • Work with cross-functional teams to resolve all issues, related to products
    • Coordinate projects between headquarters and local teams; act as a communicator between headquarters and local teams
    • Handles escalated issues to provide effective resolution
    • Partner with the International Country teams, Executive Management, Quality Control, Legal, Purchasing, Accounting, IT, and Creative Services groups
  • Trains and assists employees
    • Works within budgetary controls


Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Education & Experience:
  • Bachelor's degree in Business, International Business, Marketing, or related field recommended. Equivalent work experience in these fields will be considered as relevant to this recommendation
  • Two (2) to three (3) years of experience in product management, project management, brand management, marketing, or merchandising.
  • Demonstrated experience in health and nutrition products, compounds, and ingredients.


Computer/Communication Skills:
  • Ability to be consistent and remain determined, focused, confident, and in control under pressure
  • Proficient use of MS Office programs: Word, Excel, and Outlook, required
  • Ability to present training topics to small or medium sized groups
  • High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
  • Ability to get along and work with diverse personalities; tactful, mature, flexible
  • Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
  • Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; creative problem solving; complex problem solving; and judgment.
  • Ability to establish credibility and be decisive• but can recognize and support senior management's preferences and priorities to advance the organization


Travel:
  • Remote work with business approval
  • Annual conference participation and related travel


Physical Requirements and Work Environment:
  • Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)
  • Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets
  • Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch
  • Raise and lower an object from one level to the another, less than twenty (20) pounds.
  • Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination
  • Normal or corrected hearing
  • Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
  • Occasional long or irregular hours of work


About Market America

Market America is a multi-level marketing company that specializes in the retail sale of consumer goods. The company was founded in 1992 by JR Ridinger and his wife Loren Ridinger. Market America's business model is based on the concept of one-to-one marketing, which means that the company's independent distributors sell products directly to consumers. Market America offers a wide range of products, including health and nutrition supplements, cosmetics, and home and garden products. The company operates in the United States, Canada, Mexico, Australia, Hong Kong, Taiwan, Singapore, and Malaysia.
Learn more about Market America
Size
800 employees
Industry
Retail & Consumer Goods
Founded
1992
* Ladders Estimates

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