Market America is a multi-level marketing company that specializes in the retail sale of consumer goods. The company was founded in 1992 by JR Ridinger and his wife Loren Ridinger. Market America's business model is based on the concept of one-to-one marketing, which means that the company's independent distributors sell products directly to consumers. Market America offers a wide range of products, including health and nutrition supplements, cosmetics, and home and garden products. The company operates in the United States, Canada, Mexico, Australia, Hong Kong, Taiwan, Singapore, and Malaysia.