POSITION SUMMARYThe Senior Product Marketing Manager owns messaging, positioning, and competitive intelligence across Yondr's product and services portfolio, with particular focus on Yondr's Education segment. This role is the primary driver of how Yondr's value proposition is communicated to the market and equips a distributed sales team with the insights, tools, and training needed to sell effectively. The Senior Product Marketing Manager will also provide leadership and mentorship to other product marketing team members as the function grows, and will contribute to go-to-market planning and product launches. The ideal candidate brings deep expertise in messaging and competitive strategy, strong sales-facing instincts, and the ability to lead and develop a growing team.
ESSENTIAL DUTIES & RESPONSIBILITIES1. Messaging & Positioning- Own the company's overarching messaging framework and value proposition, ensuring consistency across all products and services.
- Build and maintain the voice-of-customer program, translating insights into messaging, positioning, and product recommendations.
- Serve as the final reviewer and approver of product messaging to ensure it addresses both customer pain points and business objectives.
- Craft the core narrative and value proposition for Yondr's Education segment alongside broader portfolio messaging.
2. Competitive Research & Sales Support- Direct market and competitive intelligence efforts, establishing a repeatable process for tracking competitors and market trends.
- Synthesize research into strategic recommendations and present findings to senior leadership.
- Identify market opportunities and risks, advising leadership on positioning and portfolio strategy.
- Serve as the primary product marketing point of contact for Yondr's distributed sales team, providing ongoing competitive updates, objection-handling guidance, and messaging support.
- Build and maintain sales enablement tools, including presentations, competitive battle cards, and training materials, tailored to the needs of a remote and geographically dispersed sales organization.
- Partner with Sales leadership to identify enablement gaps and deliver training that improves win rates and messaging consistency in the field.
3. Team Leadership & Cross-Functional Collaboration- Provide leadership, coaching, and mentorship to product marketing team members, with growing people-management responsibility as the team is built out.
- Partner with Sales, Marketing, and Product leadership to ensure a cohesive go-to-market approach across the organization.
- Represent product marketing in cross-functional planning and executive strategy discussions.
- Establish best practices, processes, and standards for the product marketing function.
4. Go-to-Market Strategy & Product Launches- Contribute to the go-to-market strategy for product and service launches, including positioning, messaging, and channel input.
- Support the launch roadmap and prioritization process in partnership with Product Management, Sales, and executive stakeholders.
- Define success metrics for launches and report on performance to leadership.
QUALIFICATIONSRequired Qualifications- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
- 8-12 years of experience in product marketing or product management, including experience leading or managing others.
- Experience within K-12, Higher Education, or related Education markets.
Knowledge, Skills & Abilities- Proven track record leading go-to-market strategy and product launches at scale.
- Demonstrated experience managing and developing direct reports.
- Exceptional writing and storytelling skills, with the ability to shape company-wide messaging.
- Strong executive presence, with experience presenting strategy and recommendations to senior leadership.
- Advanced market research and competitive analysis skills, with the ability to translate insights into strategy.
- Strong cross-functional leadership and stakeholder management skills.
- Excellent project management, prioritization, and organizational abilities.
YONDR BENIFITS- 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
- Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
- Generous PTO for rest and recharge throughout the year
- 12 weeks of paid parental leave
- 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
- 401(k) offering
- Tech tool preference, including choice of PC or Mac.
- We are a hybrid company with remote employees. Hybrid employees receive catered lunch twice a week.
