Manulife Bank is seeking a dynamic and results-oriented Senior Product Manager to play a pivotal role in innovating our deposits product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Senior Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy.
As a Senior Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience.
Position Responsibilities:Product Management:- Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs.
- Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation.
- Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners.
- Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams.
- Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy.
- Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy.
Driving Growth & Enhancing Retention:- Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth.
- Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using data-driven insights to optimize results.
- Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS.
- Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals.
Stakeholder Engagement & Influence:- Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives.
- Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience.
Segmentation and Persona Analysis:- Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives.
- Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements.
- Leverage data analytics and market insights to identify emerging trends and segment-specific opportunities within the Canadian personal banking market.
- Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and end-to-end customer journeys.
Process & Business requirements:- Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers.
- Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements.
- Stay informed of regulatory changes, assess their impact, and implement necessary adjustments.
- Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework.
Required Qualifications:- 3-5 years in Product Management, preferably in Deposits.
- University or college degree, or equivalent work experience.
Preferred Qualifications:- Certified Product Manager (CPM) or equivalent certification preferred.
- Agile Product Owner certification or relevant experience preferred.
When you join our team:- We'll empower you to learn and grow the career you want.
- We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we'll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
Referenced Salary LocationWaterloo, Ontario
Working ArrangementHybrid
Salary range is expected to be between$85,300.00 CAD - $135,300.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [redacted] for more information about U.S.-specific paid time off provisions.
