Ideal start timeline: June 2026Role status: ExemptCompensation: Our target hiring range is $168,000-$205,000 plus participation in our Annual Bonus Program with eligibility for $12,000 bonus. Actual compensation will be commensurate with experience and skills.
Campminder's Flexible Working Location: Our employees have the option to work 100% remotely within the United States or their choice of days at home and at our office in Boulder, Colorado. We host a variety of all-company hybrid meetings and social events. We require anybody working remotely to have a very reliable, high-speed internet connection.
This role's mission & overview:Families choose to spend the summer trusting camp with their kids. The experience those families have - from the moment they open the Campanion app to see their child's first photo, to the moment they tap through a parent purchase or read a camp update - is shaped entirely by what this role owns.
The Senior Product Manager, Parent Workflows is responsible for the product vision across every parent-facing experience in Campminder's Engagement vertical. That means owning Campanion (Campminder's mobile app for families), the parent-facing web experience in CampInTouch, in-app community and social features, photo and media experiences, and parent-facing purchase flows.
This role operates in an inherently B2B2C model: Campminder sells to camps, but parents and families are the end users. The buyer and the end user are different people - and the product has to earn trust from both. The Senior PM, Parent Workflows reports to the Group Product Manager, Engagement, and works day-to-day with a dedicated engineering team focused entirely on this domain.
As a Senior Product Manager, Parent Workflows on our Product team, you will:- Own the product vision, strategy, and roadmap for Campminder's parent-facing workflows - including Campanion, CampInTouch parent experiences, community and social features, photo and media, and parent purchase flows - driving initiatives from discovery through delivery
- Navigate the distinctive challenge of building for two customers simultaneously: the camp directors who configure and depend on these tools, and the parents and families who experience them directly - and make deliberate, defensible choices when their needs are in tension
- Lead ongoing discovery with camp directors, families, and the Alpha engineering team to understand how parents experience camp today, where the friction is, and what a great family experience actually looks like - then translate those insights into clear, well-scoped product decisions
- Own the evolution of Campanion as a product - including how the subscription model develops, how community and social features expand, and how parent-facing purchase flows are designed to drive adoption and expansion
- Define success metrics for parent-facing products and hold yourself accountable to them - tracking engagement, adoption, retention, and satisfaction, and using what you learn to sharpen the roadmap
- Partner with engineering and design to build a product experience that feels unified across mobile and web - and contribute to the technical decisions that make that possible over time
- Empower GTM teams - Sales, Customer Success, Support, and Marketing - to confidently position, sell, and support the parent-facing products you own
- Use AI prototyping tools - Lovable, Bolt, Claude Code, or similar - to rapidly build working prototypes with customers, compressing the feedback loop between idea and validated product direction
We think a successful candidate will bring:- Meaningful experience shipping consumer or B2B2C products - you've owned a roadmap where the end user isn't the buyer, and you understand the distinct challenges that creates for discovery, adoption, and trust
- Strong instincts for products where safety, trust, and access control matter - you've built in contexts (family-facing apps, K-12 or youth services, community platforms) where getting moderation, audience scoping, or content visibility wrong has real consequences
- A track record of staying genuinely close to users - you've done enough discovery to catch yourself when you're building for the obvious request instead of the underlying need
- Experience with product monetization and product-led growth - you've thought carefully about how in-app experiences, subscription models, or purchase flows can drive adoption and expansion, not just serve existing users
- The discipline to define and defend scope on consumer social and community features - these are easy to overbuild; you know how to keep them tight and say no clearly
- Enough technical grounding that engineers trust your input - you don't need to write the code, but you understand mobile product architecture, content moderation mechanics, and media delivery well enough to ask the right questions and push back when something doesn't add up
- Clear, direct communication across very different audiences - you can explain a product decision to a camp director who just wants families to see their child's photos, and explain that camp director's mental model to an engineering team building the infrastructure underneath it
- A natural comfort with AI prototyping tools - you reach for Lovable, Bolt, Claude Code, or similar to compress the loop between idea and validated direction, not as a bonus step after discovery is done
- Comfort operating in a fast-moving, B2B2C environment with real end users who didn't choose your product - parents use Campanion because their child's camp uses Campminder, and earning their genuine engagement is part of the job
Our Interview Process:- 45 min - interview with People & Culture
- 60 min - interview with Hiring Manager
- Phase 3
- 30 min - Product Exercise
- 30 min - interview with Product team members
A few of the benefits we are proud to offer:- Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans
- Ability to choose where you work - remotely, in the office, or a mix!
- A variety of resources to support mental health and emotional well-being
- 12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care
- 401(k) with 4% company matching
- Trust-Based (flexible) PTO (and yes, we use it!)
- $900/year wellness allowance
- Company-paid subscriptions, training, and support for using AI professionally and personally. We have a team dedicated to enabling our AI capabilities for our team members and our customers!
