Senior Product Manager - Marketplace Growth

Bidbus

$175K — $215K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience.
  • Experience with marketplace, growth, or engagement products.
  • Strong understanding of experimentation and user behavior.
  • Analytical skills with marketplace data familiarity.
  • Experience in owning transaction or engagement outcomes.
  • Ability to identify constraints in marketplace metrics.
  • Track record of bringing ambiguous ideas to market from concept to iteration.

Responsibilities

  • Own demand-side marketplace growth strategy and core KPIs.
  • Increase high-quality demand participation and bidding frequency.
  • Build products to effectively match vehicles with multiple buyers.
  • Create engaging marketplace experiences with gamification and promotions.
  • Identify breakdowns in demand and build scalable product solutions.
  • Leverage data to improve matching and competitive price discovery.
  • Collaborate with cross-functional teams to test and scale innovations.

Benefits

  • Own a key product area for strategic impact.
  • Collaborate directly with founders on strategy.
  • Contribute to national expansion efforts.
  • Launch impactful product initiatives from the ground up.
  • Receive competitive compensation and equity options.
  • Play a role in shaping a leading automotive marketplace.
Full Job Description
Location: Irvine, CA (Onsite)

Employment Type: Full-time

Compensation:$175,000-$215,000 base salary + equity + benefits

About the Role

Your mission is to increase high-quality demand participation and create deeper, faster liquidity for every vehicle entering Bidbus.

For every vehicle, Bidbus needs to identify and engage multiple relevant buyers at the right moment. The more effectively we match inventory with the right demand-and motivate those buyers to participate-the stronger competition, price discovery and marketplace liquidity become.

You'll own the product systems and growth loops that make this happen, including matching and recommendations, personalized discovery, engagement mechanics, promotions and incentives, notifications, auction experiences, re-engagement and new 01 product concepts.

We want to rethink the B2B marketplace experience by bringing the best ideas from consumer marketplaces -personalization, real-time interactions, gamification, competition, discovery and habit-forming engagement.

What You'll Own
  • Own the demand-side marketplace growth strategy, roadmap, experimentation agenda and core KPIs.
  • Increase high-quality demand participation, bidding frequency, retention and purchase frequency.
  • Build products that match each vehicle with multiple relevant buyers, improving recommendations, ranking, personalization and discovery.
  • Create compelling growth and engagement loops through new marketplace experiences, gamification, incentives, promotions, notifications, auction mechanics and other product bets.
  • Identify where demand and liquidity break down-and build scalable product solutions across markets, vehicle segments and buyer segments.
  • Use behavioral and marketplace data to continuously improve matching, engagement and competitive price discovery.
  • Partner closely with Design, Engineering, Data and Marketplace Operations to rapidly test, learn and scale new ideas.
  • Lead ambitious 01 bets that can unlock step-change improvements in demand, liquidity and transaction volume.
Minimum Qualifications
  • 5+ years of Product Management experience.
  • Experience building and scaling marketplace, growth, engagement or recommendation products.
  • Strong understanding of experimentation, user behavior, growth loops and product-led growth.
  • Strong analytical skills and comfort working with behavioral, cohort and marketplace data.
  • Experience owning growth, engagement, marketplace or transaction outcomes.
  • Ability to identify the behavioral and marketplace constraints behind a metric-not simply optimize a funnel.
  • Experience taking ambiguous problems from strategy and discovery through launch, experimentation and iteration.
  • Strong product judgment, creativity and systems thinking.
  • High ownership and comfort operating in a fast-moving startup environment.
  • Excellent communication and cross-functional leadership skills.
Preferred Qualifications
  • Experience building marketplace matching, ranking, recommendation, pricing or notification systems.
  • Experience with dealer, B2B, B2B2C or transaction-platform products.
  • Automotive, logistics, commerce, mobility or auction marketplace experience.
  • Experience launching products from 01 and scaling them across multiple markets.
  • Previous startup or high-growth company experience.
Why Bidbus
  • Own one of the company's most strategically important product areas.
  • Work directly with the founders on company and marketplace strategy.
  • Build the systems behind Bidbus's national expansion.
  • Launch ambitious 01 product bets with direct business impact.
  • Competitive compensation, meaningful equity and benefits.
  • Help shape one of the fastest-growing automotive marketplaces in the U.S.

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