The Senior Digital Product Manager is responsible for driving the vision, strategy, and execution of high business impact Enterprise digital products and content management initiatives that enhance user experience across Generac’s business lines. This role influences across teams, owns complex product portfolios, and partners closely with IT, business stakeholders, and digital experience teams to deliver high-value features and solutions.
The role requires the ability to lead and influence large-scale initiatives with deep knowledge of digital platforms and content management systems. Strong credibility and communication with senior level leaders (Director+). Strong data analysis and interpretation to drive critical product decisions.
Key Responsibilities:
Product/Martech Ownership: Influence the roadmap and establish the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing Martech platforms and lead change management and adoption.
Prioritize & Document Use Cases and Features: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify, document, and prioritize critical use cases that require new capabilities. Identifies needs and pain points of users and translates them into detailed user stories in Jira that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Marketing.
Cross-Functional Leadership: Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to proactively deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effective ways.
Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.
Qualifications:
Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge
8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.
Proven success working on large scale data initiatives, like CDP and MDM.
Passion for creating exceptional user experiences.
Excellent analytical, problem solving, negotiation, and decision making skills.
Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners.
Strong technical skills and experience working with IT in an agile environment.
Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA) is a plus.
