The Product Team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.
We are seeking a strategic and analytically-minded Sr Manager of Measurement Product to support the development and evolution of our measurement product portfolio. This role focuses on defining, advancing, and championing the product capabilities that power our DTC and HCP media measurement solutions for pharmaceutical marketers, spanning multiscreen TV, digital, and social channels.
The ideal candidate brings a strong foundation in media measurement, experience working with complex data ecosystems, and a track record of translating market needs into scalable product solutions. You will collaborate closely with Media Partnerships, Sales leaders, Advanced Analytics, Engineering, and Client teams to ensure our measurement products are rigorous, differentiated, and aligned with evolving client and market needs. This individual will play a key role in identifying gaps in our current offerings, supporting go-to-market execution, and deepening the partnerships and data connectivity required to achieve our growth strategy.
Key Responsibilities:
• Define and advance product capabilities supporting measurement across the evolving media landscape (multiscreen TV, digital, social, print channels ,etc.) for pharmaceutical clients and marketers
• Support go-to-market strategy for measurement products, collaborating with Marketing and Sales to develop positioning, messaging, case studies, and launch materials that clearly articulate product value
• Develop compelling product narratives and insights-driven storytelling that help internal teams and clients understand the "so what" behind our measurement capabilities
• Partner with Analytics teams to surface and package insights that demonstrate product effectiveness, inform client conversations, and support thought leadership
• Navigate the complex data privacy, identity, and regulatory landscape affecting healthcare media measurement, ensuring product development adheres to industry standards
• Serve as a primary product liaison to the Media Partnerships team, translating partnership opportunities and data assets into measurement product enhancements and new capabilities
• Partner with Advanced Analytics, Engineering, and Client Services teams to translate business and client needs into actionable product initiatives
• Build customer-facing resources and support business teams in articulating and positioning our measurement capabilities
• Serve as a product leader and mentor to product managers and cross-functional contributors on the team
• Stay current on industry trends, competitive landscape, and emerging technologies in media measurement, identity resolution, and data partnerships
Qualifications
• Bachelor's Degree in quantitative, business, or related field required; advanced degree preferred
• 8+ years of experience in product management, measurement, analytics, or a related function within media, ad tech, or healthcare/pharma
• Strong understanding of media measurement concepts across TV, digital, and social channels, including familiarity with identity resolution, data partnerships, and clean room environments
• Experience working with or alongside media partnerships, data partnerships, or business development teams
• Demonstrated ability to develop go-to-market materials, product narratives, and insights-driven presentations for both internal and external audiences
• Familiarity with healthcare data and the regulatory considerations relevant to pharma marketing (HIPAA, HCP/DTC distinctions, etc.) preferred; IQVIA data experience a plus
• Ability to synthesize complex technical and data concepts into clear product requirements and client-facing narratives
• Strong organizational and collaboration skills with the ability to manage multiple workstreams and stakeholders simultaneously
• Excellent written and verbal communication skills, including experience presenting to senior internal and external audiences
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The potential base pay range for this role, when annualized, is $100,200.00 - $278,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
