TikTok

Senior Product Manager, Identity Resolution - Global Monetization Product and Technology

TikTok$185K — $311K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Engineering, Statistics, or equivalent experience.
  • 5+ years of experience in AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems.
  • Open to candidates from product, engineering, data science, or analytics backgrounds, no prior product-management title required.
  • Ability to guide technical engineering discussions on architecture and data integrity at scale.
  • Understanding of privacy regulations like GDPR and CCPA, and experience building identity products in AdTech.

Responsibilities

  • Build Pangle's identity resolution system for privacy-safe programmatic ad buying.
  • Anticipate economic shifts and translate them into a resilient product vision.
  • Collaborate with engineering and data science to manage large data sets for ad effectiveness.
  • Drive experiments to improve identity match rates and enhance advertiser ROI.
  • Engage with senior stakeholders across varied departments to expedite decision-making.
  • Partner with diverse teams to optimize strategies through data signals.
  • Identify business challenges and prioritize product features based on user and advertiser needs.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and short/long-term disability coverage.
  • Life insurance and well-being benefits.
  • 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time.
Full Job Description
Responsibilities

About the Team The Pangle Product team is responsible for building the core technology that powers TikTok's global ad network, connecting advertisers to over a billion users across emerging markets. We partner closely with engineering, data science, and cross-functional teams to develop privacy-safe, performance-driven solutions that improve signal quality and deliver measurable results for advertisers. It's a collaborative and fast-paced environment where our work directly impacts how businesses grow through TikTok. Responsibilities: - Build Pangle's identity resolution spine, enabling privacy-safe, performance-driven programmatic ad buying and personalized ad experiences. - Anticipate shifts in privacy, platform APIs (e.g., SKAdNetwork, Privacy Sandbox), and market dynamics; translate them into a resilient product vision. - Partner with engineering, data science, and MLOps teams to ingest, reconcile, and activate massive first- and third-party data sets (device, app, click-stream, server-to-server, clean rooms). - Drive iterative experimentation to improve identity match rate, signal quality, and downstream ROI for advertisers. - Align senior stakeholders across Ads, Privacy, Policy, Legal, and Partner Engineering; present clear trade-offs and get decisions made quickly. - Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization. - Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.

Qualifications

Minimum Qualifications: - Bachelor's degree in Computer Science, Engineering, Statistics, or equivalent experience. - 5+ years of working experience in AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems. We welcome candidates from product, engineering, data science, or analytics backgrounds; prior product-management title is not required. - Demonstrated ability to guide highly technical engineering conversations on architecture, data integrity, and trade-offs at scale. Preferred Qualifications: - Understanding of operating-system and network fundamentals-e.g., browser request lifecycle, mobile/desktop OS, network protocols-is a strong plus. - Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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