Your Impact Starts HereWe're looking for a
Senior Product Manager, Growth, to own and scale our customers' first 30 days with Homebase. You'll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition.
This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.
These are the key ways you'll contribute and create impact in this role:- Own the end-to-end first 30-day customer experience - defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
- Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)
- Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
- Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
- Run a high-velocity experimentation program - design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
- Define and execute an AI-first product strategy for onboarding
- Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals
- Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period
- Bring a strong point of view on freemium model optimization - understanding how to move users from free to paid through product experience, not just sales or marketing
The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
- 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
- Proven ownership of the full PLG funnel - signup, onboarding, activation, free trial conversion - with quantifiable results (e.g., "improved signup-to-activation rate by X%")
- Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
- Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar; comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you
- Demonstrated experimentation chops - has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result
- You've built or shipped AI-powered product features and understand how to evaluate AI outputs.
- Strong stakeholder management and cross-functional influence - has worked directly with Engineers and Designers as primary stakeholders (not marketing or ad teams) and can align executives around a growth vision without direct authority
- Data-driven decision maker - lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. qualitative signal
The Homie Way - These principles guide everything we do-from how we work and make decisions to how we show up for each other.
- Be Customer Obsessed - Solve problems with empathy and creativity.
- Move Fast, Learn Fast - Experiment, take action, and grow every day.
- Own Your Impact - Think big, focus on what matters, and make decisions you stand behind.
- Master Your Craft - Excellence fuels impact-show up, step up, and make your mark.
- Win Together - Put goals over roles, lead with trust, and connect to our mission and each other.
What We Offer (United States)- Ownership & Financial Security: Stock options + 401(k) with 4% match
- Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
- Paid Time Off: Flexible PTO + company holidays + designated focus periods
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
- Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
- 🛡 Protection Plans: Life insurance + short/long-term disability coverage
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
- Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.
What We Offer (Canada) - Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Time Flexibility: Flex time off + company holidays + designated focus periods
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
- Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- 🛡 Protection Plans: Life insurance + short/long-term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days
- Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.
What to Expect During the Interview Process - Meet the Talent Acquisition team, Rachel U.
- Meet the Hiring Manager, Adi C.
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie
Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms-so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply!
Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
