An overview of this roleAs Growth Senior Product Manager, you'll own GitLab's self-serve product journey end-to-end, from a visitor's first interaction with GitLab.com through trial, activation, and paid conversion. Software demand is expanding fast in the agentic era, and self-serve is one of the highest-leverage paths for GitLab to capture it. You'll consolidate acquisition, activation, and monetization into a single connected experience, and use experimentation and product data to compound growth across the full funnel.
Key Responsibilities- Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization
- Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel
- Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative
- Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes
- Operate with a small, autonomous team, owning your roadmap and the outcomes it produces
Required Qualifications- Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end
- Strong technically: you understand how software is built, packaged, deployed, and operated
- Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions
- Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements
- Comfortable working directly with production usage and event data
- Highly independent and pragmatic, with a strong bias for action
- Excellent written and spoken English, and comfort working async in a distributed team
Preferred Qualifications- Experience with common growth frameworks, including acquisition loops, activation loops, and product-qualified leads (PQLs)
- Prior experience at a Product-Led Growth company
- Experience with GitLab, Git, or Git workflows
- Experience building developer tools or DevOps products
- Experience engaging with customers in a B2B setting
About the Growth teamGitLab's Growth team makes it easier for teams to discover value and become efficient within the GitLab platform, working across the product experience so that adopting and using GitLab is as easy as possible. Growth Product Managers help grow GitLab's customer base by improving signup, trial, and activation experiences.
Remote-Global
How GitLab Supports Full-Time Employees- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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