Sinclair Broadcast Group, Inc

Senior Product Manager, DriveAuto

Sinclair Broadcast Group, Inc • $135K — $180K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience in automotive or digital product environments.
  • Strong understanding of technical systems and customer needs.
  • Excellent communication and collaboration skills across various teams.
  • Proficient in using data for goal setting and performance evaluation.
  • Practical approach to prioritization and continuous improvement.
  • Bachelor's degree or equivalent practical experience.

Responsibilities

  • Own the product roadmap and multi-quarter prioritization for DriveAuto.
  • Create detailed initiatives with clear requirements and success measures.
  • Monitor engagement and revenue metrics, translating insights into actionable strategies.
  • Lead cross-functional teams in discovery, delivery, and decision-making processes.
  • Maintain stakeholder relationships, communicating progress and risks effectively.
  • Manage AI agents to inform product strategy and recommendations.
  • Oversee ontology mapping for DriveAuto systems.

Benefits

  • Participation in a retirement plan.
  • Life and disability insurance.
  • Health, dental, and vision plans.
  • Flexible spending accounts.
  • 15 paid vacation days and 2 paid personal days.
  • 9 paid holidays and 40 hours of paid sick leave.
  • Parental leave and employee stock purchase plan.
Full Job Description
Job Description

Senior Product Manager, DriveAuto

United States, Seattle W.A. (Local Hybrid)

Sinclair Inc. is seeking a product leader to own outcomes for Drive Auto products including Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors. This role combines customer and business insight, technical fluency, and disciplined product delivery to create measurable value across Sinclair Digital.

Ideal candidates bring a product mindset and have:
• 5+ years of product management, automotive, marketplace, or related experience.
• Ability to understand technical systems, customer needs, and how implementation choices affect product outcomes.
• Strong communication and collaboration skills across engineering, design, data, revenue, operations, and business stakeholders.
• Experience using data to define goals, evaluate performance, and make sound product decisions.
• A practical, accountable approach to prioritization, delivery, and continuous improvement.

Responsibilities:
• Own the major-product roadmap, OKRs, and multi-quarter prioritization for the assigned product area.
• Create complete initiatives with requirements, business value, success measures, and stakeholder alignment.
• Monitor daily engagement and revenue metrics across distribution platforms and turn insights into action.
• Lead discovery, delivery, and decision-making with engineering, design, data, revenue, and business partners.
• Maintain relationships with major product stakeholders and communicate progress, risks, and tradeoffs.
• Manage and leverage AI-agents as recommendation sources to guide strategy.
• Act as owner for ontology mapping for DriveAuto systems.

Qualifications:
• Demonstrated product-management experience in automotive digital marketing or a comparable digital product environment.
• Experience owning complex product roadmaps, initiatives, and outcome reporting.
• Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools.
• Strong quantitative judgment and cross-functional communication skills.
• Bachelor's degree or equivalent practical experience.
• Ability to work in a fast-paced, evolving environment and manage multiple priorities.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

The base salary compensation range for this role is $135,000 to $180,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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