Instacart

Senior Product Manager, AI Control Studio

Instacart$221K — $233K *
US-AnywhereRemote in United States
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B product management or similar experience
  • Strong experience in product and go-to-market dynamics with enterprise sales, marketing, and customer success
  • Proven ability to build trust with both internal and external executives
  • Exceptional leadership skills guiding multidisciplinary teams toward shared goals
  • Demonstrated capability to tackle complex product challenges with high ambiguity
  • Strong product vision and communication skills with a long-term perspective on e-commerce evolution
  • Proven customer and product strategy skills, identifying needs and orchestrating complex solutions across teams

Responsibilities

  • Own the long-term vision and strategy for retailer differentiation on platforms
  • Build AI-assisted tools for easier customization by retailers
  • Define the balance between retailer flexibility and platform coherence
  • Expand platform extensibility for advanced retailer use cases
  • Partner with enterprise retailers to understand needs and shape product strategy
  • Collaborate with engineering, design, and product teams to deliver on product vision

Benefits

  • Remote work flexibility
  • Market-competitive compensation packages
  • Equity grants for new hires and annual refresh grants
  • Comprehensive health and wellness benefits
  • Support for professional development and career growth opportunities
Full Job Description
Overview

About the Role

This role sits at the center of one of our most important Enterprise product bets: giving retailers significantly more control over how they differentiate and extend their digital experiences. The PM will define how retailers move beyond standard configurations to create experiences that feel truly their own, using a combination of AI-assisted customization, extensibility, and integrations. This is a highly ambiguous problem space with limited precedent, significant latitude to set the vision, and regular visibility with senior executives.

The right person will bring exceptional product judgment, very high throughput decision making, and strong technical acumen. They will be able to partner deeply with senior engineers, align a complex group of stakeholders around a long-term vision and challenge conventional approaches when necessary.

The role also requires serving as a strategic product partner to retailers, working alongside commercial counterparts and multiple R&D teams to translate sophisticated retailer needs into cohesive, scalable, enterprise-ready solutions.

About the Team
Instacart's Enterprise Platform team builds the white-label products that enable retailers of all sizes to compete online through their own ecommerce experiences. The team is focused on platform growth and long-term retailer success - from onboarding new partners to helping retailers acquire, serve, and retain their customers in ways that reflect their unique brand, strategy, and capabilities.

About the Job
  • Own the long-term vision, strategy, and roadmap for enabling retailers to create differentiated experiences on top of their storefronts, giving them significantly more control while maintaining appropriate platform guardrails.
  • Build AI-assisted tools that make sophisticated customization dramatically easier and faster for retailers and internal teams.
  • Define the right balance between retailer flexibility and platform coherence - enabling meaningful differentiation while preserving conversion, reliability, maintainability, and the other core value the platform provides.
  • Expand the platform's extensibility so retailers can support increasingly sophisticated use cases and connect their storefronts with the broader technology ecosystems they rely on.
  • Partner directly with sophisticated enterprise retailers to understand their technical and business needs, shape product strategy, and drive solutions that can scale across the broader platform.
  • Work closely with engineering, design, commercial, and other product teams to turn an ambitious long-term vision into a high-velocity roadmap and measurable customer outcomes.


About You

Minimum Qualifications
  • 8+ years of B2B product management or similar experience
  • Strong experience operating at the intersection of product and go-to-market, working closely with enterprise sales, marketing, and customer success.
  • Proven ability to build trust with executives, internally and externally.
  • Strong leadership skills - able to guide large, multidisciplinary teams toward shared outcomes across Product, Engineering, Data, Design, and GTM.
  • Demonstrated ability to handle complex product problems across a wide product surface with high ambiguity.
  • Strong product vision and communication skills - able to envision how grocery and e-commerce will evolve over the next three years, translate near-term asks into scalable platform offerings, and layer in emerging technologies to go beyond incremental improvements.
  • Proven customer and product strategy ability:
    a) Build trust with external customers
    b) Identify needs and craft complex platform solutions
    c) Rally internal teams to make high-stakes tradeoffs under ambiguity and tight deadlines
  • Fluent in both product intuition and data: able to assess value propositions for both retailers and their end customers, balancing qualitative insights and quantitative impact.

Preferred Qualifications
  • Experience with AI-accelerated creation tools - using text/image prompts to help users generate or customize UI, content, or code
  • 2+ years of involvement with sales / consulting or customer discovery with senior executives

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$221,000-$233,000 USD

WA

$212,000-$223,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$203,000-$214,000 USD

All other states

$184,000-$194,000 USD

About Instacart

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. Instacart was founded in 2012 by entrepreneur Apoorva Mehta, a former Amazon.com employee. Apoorva was born in India and moved with his family to Canada in 2000. He studied engineering at the University of Waterloo and graduated in 2008. He was a participant in Y Combinator's Summer 2012 batch, which eventually led to the creation of Instacart. In 2013, Mehta was included on the Forbes 30 Under 30 list. Apoorva previously worked at BlackBerry, Qualcomm, and then Amazon as a supply chain engineer, where he developed fulfillment systems to move packages from Amazon's warehouses to customers' homes. Before founding Instacart, Apoorva had tried to start at least 20 other services. He tried building an ad network for social gaming companies, and developing a social network specifically for lawyers, among other start-ups. Instacart originally launched in San Francisco. By April 2015, the firm had about 200 employees. It introduced a new policy around June allowing some shoppers to choose to be part-time employees, starting with Chicago and Boston and extending its offer to shoppers in Atlanta, Miami, and Washington D.C. the following month.
Learn more about Instacart
Industry
Founded
2012

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