Agency:Critical Mass
Job Function:Media
Job Subfunction: Trading and Investment
Job Description:Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client's media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.
You will:
- Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans, RFPs, and presentations
- Evaluate, build and maintain relationships in the display and emerging media community
- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
- Lead the development of "Point of View" (POV) documents on new trends or special opportunities
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
You have:
- 5+ years' experience as a Senior Media Associate and/or relevant role in Media
- In-depth understanding of search media campaign management and optimization practices
- Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI's)
- Proven experience in media planning, buying, or management, preferably in investment, finance, or financial services category
- Strong expertise in video, display, YouTube, Amazon, and OOH media channels
- Demonstrated experience managing a team, including delegation, mentoring, and performance management
- Analytical skills with the ability to interpret campaign data and optimize strategies
- Excellent communication and stakeholder management skills
- Proficiency with media planning tools, analytics platforms, and reporting software
- Ability to multitask and manage multiple campaigns simultaneously
Salary range: $80,000 - $120,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
