Senior Performance Marketing Manager, Global Paid Social & Mobile UA

Coinbase Careers Page • $170K — $200K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of performance marketing experience, focusing on paid social and mobile user acquisition.
  • Strong record of managing large ad budgets and improving acquisition efficiency.
  • Technical experience with LLMs and no-code automation tools for marketing workflows.
  • Proficient in data analysis using BI tools like Looker and Tableau.
  • Expertise in mobile measurement techniques including SKAN and AppsFlyer.
  • B2C experience required, especially in fintech or related industries.
  • Strong collaboration and communication skills to influence stakeholders.

Responsibilities

  • Develop global strategy and execution for paid social and mobile user acquisition.
  • Implement rigorous testing across creatives and bidding strategies to drive efficiency.
  • Collaborate with Data Science to design experiments linking performance to business outcomes.
  • Manage relationships with ad platforms and mobile measurement partners for growth.
  • Create and maintain dashboards for performance visibility and insights reporting.
  • Work cross-functionally with diverse teams including Product Marketing and Engineering.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) with company matching.
  • Equity and bonus eligibility based on performance.
Full Job Description
Our Growth Marketing team within the Consumer & Business group scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. As Performance Marketing Manager, Global, you'll own our performance marketing program, managing hundreds of millions in ad spend across paid social and mobile channels to drive new user acquisition at or above ROI targets.

What you'll do:
  • Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
  • Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.
  • Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream business outcomes.
  • Lead platform relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
  • Build and maintain performance dashboards and reporting for paid social and mobile UA spend, with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
  • Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.


Required skills and experience:
  • A minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
  • Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
  • Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
  • Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
  • Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing across app and web
  • B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
  • Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
  • Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
  • Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.


Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765-$200,900 USD

  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

Do Innovative Work

Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

Drive Innovation

Deliver targeted solutions on the most trusted platforms through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on a wide range of technology projects and harness the capabilities of a team known for its global scale and solution development.

Future-Proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Coinbase is leading the way in blockchain technology and cryptocurrency solutions, making financial systems more accessible and efficient.

The Coinbase Employment Experience

The combined service capabilities, global scale, and joint solution development help clients and employees overcome challenges and lead transformation in the financial industry. Clients and professionals around the globe look to Coinbase for new strategies and solutions to drive innovation and growth in the era of digital finance. Bringing together dedicated professionals, Coinbase empowers individuals to thrive in the era of digital disruption.

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Learn more about Coinbase Careers Page
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Finance & Insurance
* Ladders Estimates

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