This is a role for a sharp, data-driven marketer who thrives at the intersection of strategy and execution. Youll own multi-channel paid strategy end-to-end, partnering closely with the Self-Serve Team and Growth to ensure 1Password reaches and converts the right users at every stage of the funnel - from first touch to paid account. Youll turn investment into signups and activations, experiments into learnings, and data into decisions that move the business forward. This role requires a strong balance of strategy and hands-on execution, ensuring paid channels are optimized against both leading indicators (engagement, trials) and lagging indicators (customers, revenue). A key part of how youll operate is through AI. Youll actively build and utilize AI agents and automated workflows to increase speed, surface insights faster, and scale execution without sacrificing quality. If youre energized by building efficient, high-performing growth programs with direct impact to self-serve revenue - and you embrace AI as a core part of how great marketing gets done - this role is for you. How were using AI today On the Marketing team, were growing our AI capability together and redesigning how work gets done. Weve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on whats most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity within Canada and the US. What were looking for: 3+ years of experience in performance marketing, growth marketing, or user acquisition, with meaningful exposure to PLG and/or self-serve business models. 3 Hands-on experience across paid marketing channels, including affiliates, paid social (Meta, Reddit, LinkedIn, etc.), and app/consumer-focused channels, as part of an in-house performance or growth marketing team. 3 Strong experience supporting product-led or self-serve go-to-market motions within SaaS or consumer technology (B2C or prosumer experience a strong plus). 3 Proven track record of driving measurable user acquisition, trial growth, and self-serve revenue impact through paid channels. 3 Deep understanding of PLG funnel dynamics, free-to-paid conversion optimization, and experimentation in both B2B and B2C contexts. 3 Strong analytical skills with experience tying marketing activity to activation, retention, and revenue outcomes - including familiarity with LTV/CAC modeling. 3 Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners including Product, Growth, and Analytics. What you can expect: 3 Own the PLG and self-serve performance marketing strategy across B2B and B2C audiences, aligned with user acquisition, activation, and revenue growth objectives. 3 Develop annual and quarterly roadmaps for paid acquisition programs, informed by growth goals, audience insights, experimentation learnings, and funnel performance trends. 3 Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale self-serve revenue contribution. 3 Evaluate ROI, CAC, LTV, and marginal returns across channels and tactics to inform budget shifts, scaling decisions, and overall investment strategy. Paid Channel & Program Ownership 3 Responsible for paid channels including (but not limited to) affiliates, paid social, display, native, programmatic, app store marketing, influencer/creator partnerships, and emerging paid channel opportunities relevant to both consumer and business audiences. 3 Own end-to-end channel/platform management from strategy, execution, optimization, and reporting. 3 Drive paid channel strategy across awareness, consideration, trial, and conversion, ensuring alignment with full-funnel PLG and self-serve growth strategies. 3 Actively build and utilize AI agents and automated workflows to accelerate campaign execution, improve reporting efficiency, and surface performance insights at scale. Performance Measurement & Optimization 3 Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting. 3 Ensure rigorous monitoring of leading indicators (clicks, signups, trial starts, activation rates, CPA) and lagging indicators (paid conversions, subscription volume, ARR, churn impact, LTV). 3 Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation. 3 Build strong feedback loops with Self Serve and Growth teams to measure and optimize trial-to-paid conversion rates and downstream retention impact. Experimentation & Continuous Improvement 3 Define and run structured experimentation across paid channels to drive continuous performance improvement and unlock new sources of self-serve growth. 3 Partner with Analytics and Growth to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, pricing pages, and funnel stages. 3 Design, execute, and analyze tests with rigor, ensuring learnings are clearly documented and shared across marketing, product, and growth stakeholders. 3 Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations. USA-based roles only: The annual base salary for this role is between $119,000 USD and $173,000 USD, plus immediate participation in 1Passwords benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $113,000 CAD and $164,000 CAD, plus immediate participation in 1Passwords generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individuals compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. Youll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If youre looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. Were looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology-including AI-to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isnt just encouraged-its an essential part of how we will be successful at 1Password. This approach extends to our hiring process-candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing Maternity and parental leave top-up programs Competitive health benefits Generous PTO policy Growth and future RSU program for most employees Retirement matching program Free 1Password account Community Paid volunteer days Peer-to-peer recognition through Bonusly Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.