About the rolePartners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up: joint value propositions and co-marketing programs with our most important partners, partner-sourced pipeline programs, and the enablement that helps partners sell and market Campfire well.
What you'll do- Build the partner marketing plan with the Partnerships team: partner tiering, program design, budget and pipeline targets.
- Develop joint messaging and "better together" assets with priority partners: solution briefs, integration pages, webinars and joint customer stories.
- Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.
- Own partner-facing enablement: portal content, launch communications, sales playbooks and a partner newsletter.
- Manage market development funds and co-funded programs where they apply, and track their return.
- Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing.
- Report on partner-sourced and partner-influenced pipeline and on partner engagement.
What you'll bring- 8+ years in B2B marketing, including 3+ in partner, channel or ecosystem marketing at a software company.
- A track record of building partner co-marketing programs that produced measurable pipeline.
- Experience with both technology or integration partners and services partners, plus familiarity with marketplaces and partner portals.
- Strong relationship skills; you align internal and external stakeholders with different incentives.
- Excellent writing; you can turn a partnership into a clear, differentiated joint story.
- Comfort with events, webinars and campaign execution. You're a builder who ships.
