Qualifications

• 4+ years of hands-on experience in paid social media, either in an agency or at a high-growth brand.
• Expertise in Meta platforms including Advantage+, CBO, signal quality, and CAPI.
• Proven track record managing monthly budgets exceeding $100K with documented results.
• Experience with Direct-to-Consumer (DTC) or e-commerce, preferably with premium or luxury brands.
• Basic knowledge of Google Ads to effectively communicate cross-channel strategies.
• Proficient in GA4, Looker Studio, and attribution methodologies.
• Fluent in English with strong communication skills for client interactions.
• Ability to thrive in a fast-paced, remote work environment managing multiple accounts.

Responsibilities

• Own and execute Meta strategy for a portfolio of DTC accounts, overseeing everything from building to scaling campaigns.
• Manage over $100K monthly Meta ad spend to achieve specific ROAS, CPA, and MER targets.
• Self-configure and ensure quality assurance for tracking elements like pixels, CAPI, and event quality.
• Conduct structured creative testing: brief, critique, and analyze creative performance related to in-platform actions.
• Collaborate on Google, TikTok, and other channels to optimize cross-channel budget distribution.
• Lead client calls focused on paid social, clearly communicating performance and strategies.
• Mentor junior buyers and act as a QA checkpoint for all paid social work before launch.

Benefits

• Paid time off and paid company holidays.
• Flexible Fridays offering work-life balance.
• Remote-first company culture promoting collaboration.
• Potential for quarterly performance bonuses.