- OTE: $110,000 - $125,000
- Fully remote
- Flexible schedule
- Unlimited vacation - take vacation when you need it
- Health benefits including options at 100% employee coverage
- Elective dental and vision plans
- 401(k)
About the RoleWe're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution.
You own the strategy, the media plan, and the results - and you're accountable for hitting acquisition targets, not just managing activity. Depending on the account, you'll work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.
What You'll OwnMedia Planning & Revenue Ownership
- Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
- Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
- Own revenue and contribution margin achievement - accountable for hitting acquisition targets, not just managing activity
- Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
- Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
- Proactively identify budget reallocation opportunities and present recommendations before issues surface
Strategic Alignment & Collaboration
- Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
- Translate account-level brand objectives into specific paid social channel briefs for media buyers
- Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation
- Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly
- Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers for each account
Channel Strategy & Execution Oversight
- Own the social strategy for each account - platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy
- Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch
- Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action
- Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices
Creative & Testing Direction
- Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data
- Own the testing roadmap for each account - ensure an always-on creative testing framework is in place and producing learnable results
- Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance
- Document and share creative performance learnings across accounts to accelerate team-wide improvement
RequirementsWhat We're Looking For- 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
- Agency experience - you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
- AI-native operator: you use LLMs daily to accelerate analysis, reporting, and strategy work - with real workflows you can demo, not just chat history. We'll ask you to show us.
- Demonstrated track record of driving profitable growth through paid social - not just running campaigns, but owning revenue and contribution margin outcomes
- Fluency in ecommerce unit economics and measurement frameworks - contribution margin, MER, blended ROAS, CAC, LTV:CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
- Hyper familiar with daily and weekly incrementality, and incrementality testing
- Experience building, managing, and owning media plans with real budget accountability - including allocation, pacing, and reallocation decisions across accounts
- Experience briefing and directing media buyers - you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
- Strong client-facing presence - you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
- Analytical rigor - comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
- Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.)
- Working knowledge of ecommerce platforms (Shopify, WooCommerce) - you understand the ecosystem your clients' businesses run on
- Comfortable managing multiple accounts in a fast-paced, deadline-driven environment
Nice to Have- Working knowledge of paid search - enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
- Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce
- Additional experience in Google Ads, TikTok, and YouTube
- Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
- Experience with attribution modeling beyond last-click platform reporting
- Platform certifications (Meta Blueprint, etc.)
- Track record of coaching or mentoring junior team members or media buyers
- Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers - not in a silo
Benefits- Health Care Plan
- Retirement Plan (401k)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
- Remote Work
