Senior Paid Media Strategist (Meta + Google)

MVR Digital

$90K — $110K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years hands-on paid media experience, preferably in agency or high-growth brand environments
  • Expertise in Meta tools such as Advantage+, CBO, signal quality, and CAPI
  • Strong knowledge of Google Ads including Search, Shopping, PMax, and Merchant Center troubleshooting
  • Demonstrated management of $100K+ monthly media budgets with proven efficiency improvements
  • Experience with DTC or e-commerce brands, especially in premium or luxury markets
  • 2+ years of experience in a client-facing role, managing communications and calls
  • Proficient with project management tools like ClickUp, Asana, or Trello
  • Strong communication skills and fluency in English, capable of effectively engaging clients

Responsibilities

  • Own and execute Meta and Google paid media strategy for DTC accounts
  • Manage significant monthly ad spend, achieving defined ROAS, CPA, and MER targets
  • Implement advanced features in Meta and intuitive channel management in Google
  • Facilitate campaign launches and testing roadmaps, ensuring timely delivery
  • Actively communicate with clients, presenting performance analyses and recommendations
  • Anticipate client needs and performance issues, providing proactive solutions
  • Mentor junior team members and oversee QA for ad campaigns prior to launch

Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential
Full Job Description
Job Overview
MVR Digital is hiring a Senior Paid Media Strategist to own Meta and Google strategy and execution for a portfolio of premium and luxury DTC brands. This is a hands-on role. You will be in Ads Manager and Google Ads daily building, testing, and scaling campaigns. You will also set the strategy, defend it on a client call, and run the projects and client relationships around the media. Clients treat you as their day-to-day lead.

What You Will Do

Media strategy and execution
  • Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
  • Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
  • Run Meta with Advantage+, CBO, and structured creative testing
  • Run Google across Search, Shopping, PMax, and YouTube, and hold a clear position on branded spend and incrementality
  • Connect creative performance to what you do in-platform
  • Support TikTok and other channels where they affect your accounts, and hold a point of view on cross-channel budget allocation

Project management
  • Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery, with an owner and a date on every task
  • Coordinate across creative, email, and analytics to hit launch dates
  • Keep tasks and timelines current in ClickUp without reminders
  • Flag risks to deadlines, budgets, and dependencies early, and bring options with the flag

Client service
  • Lead the paid media portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
  • Send weekly updates that are accurate, clear, and on time
  • Respond fast, set expectations up front, and close every loop
  • Catch client needs and performance issues before the client raises them

Team
  • Mentor junior buyers and act as the QA gate for Meta and Google work before it goes live


What We Are Looking For
  • 4+ years hands-on paid media, agency or high-growth brand side, with real depth in both Meta and Google
  • Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
  • Deep Google expertise: Search, Shopping, PMax structure, and Merchant Center and feed troubleshooting
  • Personally owned $100K+ monthly budgets with documented efficiency gains
  • DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
  • 2+ years of client-facing experience, including running your own client calls and weekly communication
  • Project management experience on marketing work: you have owned launches, timelines, and cross-team handoffs, and used a tool like ClickUp, Asana, or Trello
  • A record of high-touch client service, with fast response times, proactive updates, and clients who would vouch for you
  • GA4, Looker Studio, and attribution fluency
  • Fluent, confident English and strong client communication. This role is client-facing
  • Comfortable in a fast-moving remote environment with multiple accounts


Perks and Benefits
  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential


Role Details
  • Full time, contract
  • Location: remote

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