We are looking for a talented, hands-on Senior Paid Media Manager to join our team! We are seeking someone who is genuinely self-sufficient, analytically rigorous, and comfortable owning a number in front of leadership rather than directing an agency. Loadsmart builds the software and AI that moves freight across three products with distinct buyers: Opendock (dock scheduling), ShipperGuide (our AI-native TMS), and Loadsmart AI (autonomous freight). This role owns paid acquisition across all three: strategy, execution, landing pages, tracking, reporting, and performance management, hands-on in the ad accounts every day. Job Type: Exempt - U.S. Only DEPARTMENT: Growth Marketing LOCATION: Remote/ Chicago WHAT YOU GET TO DO: • Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified. • Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot • Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume • Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity • Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down • Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes • Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks REQUIRED QUALIFICATIONS: • 5-7 years of B2B SaaS performance marketing experience • Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks • Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager • Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle • Account-based paid experience - building target account audiences and running paid programs against a sales-agreed named account list • Fluent in building landing pages and forms in HubSpot, including native A/B testing • Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting • Salesforce fluency for pipeline and closed-won reporting • Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance $120,000 - $140,000 a year The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, the candidate's experience and expertise. In addition to your base compensation offer. WORKING AT LOADSMART: • Competitive base salaries - we believe in rewarding top talent • Extremely competitive Equity package - become a shareholder in our company! • Loadie Time Off - PTO and sick days without a limit • Comprehensive Medical, Dental, and Vision insurance plans • 401k Match