And that is where you come in. The ASCS Brand Marketing & Social team is looking for a paid media expert to lead global paid digital brand awareness campaigns for Amazon Supply Chain Services. This is a rare chance to be part of a team building an in-house media capability from the ground up for a business, setting strategy, standing up channels, and helping define what great looks like as we grow together.

As a key contributor to our paid media, you will help set the vision for the media program, bring new innovative ideas, and implement them successfully at every stage, from strategy and sourcing to QA and optimization. Using internal and industry data, you will recommend and execute paid marketing plans across digital paid channels (e.g. Google, LinkedIn, Meta, Microsoft, etc.). You will also partner closely with team members on campaigns in trade publications like FreightWaves, Supply Chain Brain, WSJ, etc.

We want someone who will be willing to learn, stay curious, and explore both traditional and non-traditional channels, including Digital Out-of-Home (DOOH), audio, CTV, display, and social. You will scale new ideas, infuse creativity, and test (and test!) to drive results, building on proven best practices while helping define new ones where the rules are still being written. This role is part of a close-knit team that partners daily across everything we do, including the Brand Marketing & Social lead, marketing managers, and paid media managers, to build a strong media program together.

The successful candidate has experience owning cross-functional digital media programs, making data-driven decisions, and influencing others. You work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns, improving and automating processes, analyzing metrics, and solving problems). You track performance daily and report out regularly to senior leadership and stakeholders, through weekly business reviews, flashes, quarterly and annual reviews, and operational planning, so we are always ready to communicate results.

You are a self-starter with strong analytical skills who thrives among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. You have a high level of comfort navigating ambiguity, a passion for scaling learnings beyond your immediate team, and the ability to investigate complex challenges and effectively influence cross-functional stakeholders. You work backwards from the customer, apply innovative thinking, and dive deep to identify and mitigate gaps.

Key job responsibilities
• Manage end-to-end paid marketing strategy and execution across your channels globally, spanning core markets including the US, UK, FR, IT, ES, DE, AU, JP, CN, and CA.
• Partner with tech, analytics, finance, and Amazon central channel teams to improve campaign performance and deliver efficiency gains.
• Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate the value and business impact of our media tactics.
• Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership.
• Evaluate new and non-traditional channel opportunities for incrementality.
• Identify opportunities for paid marketing automation and partner with external agencies, vendors, and our product teams to estimate impact and define business requirements.
• You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to determine and drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Exceptional oral and written communication abilities, including business writing and producing documents in a professional setting (we write docs and media narratives regularly)

- Knowledge of analytics tools and web traffic reporting

- 6+ years demonstrable experience within the media buying space, hands-on across the full campaign lifecycle: media planning, buying, and optimization, including self-serve ads managers (e.g. Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, etc.)

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

- Experience in digital marketing and content production timelines and process

- Experience developing and executing campaigns across a multitude of timezones and languages

- Interest in exploring how automation and AI can power workflows, dashboards, and campaigns

- Experience managing complex programs of work across cross-functional teams and senior stakeholders

- Supply chain, logistics, or transportation industry experience a plus

- Experience with B2B marketing best practices a plus

- Experience with the media platform SKAI a plus

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually