Opportunity OverviewThe Omnichannel Strategist is responsible for planning, designing, orchestrating, and optimizing integrated engagement strategies across paid, owned, direct, branch and partner channels. This role ensures clients and leads experience a seamless, consistent, and personalized journey throughout the entire lifecycle, regardless of channel, leveraging data, insights, and cross-functional collaboration to drive business growth, satisfaction, and brand loyalty.
The Omnichannel Strategist sits in Growth Marketing, and works closely with key stakeholders across Experience, Brand and Marketing teams to align messaging, campaigns, and experiences across all touchpoints.
What You Will Do:- Define omnichannel engagement strategies aligned to business, client, and lead objectives
- Translate enterprise marketing objectives into connected omnichannel journeys and activation plans
- Establish strategic priorities that guide channel, program, and content teams
Client Journey Leadership
- Lead end-to-end journey planning and optimization
- Define the role each channel plays within a client journey, including messaging, sequencing, timing, and audience strategy
- Identify and prioritize opportunities to improve experience and engagement
Cross-Functional Orchestration
- Partner with channel managers, media, owned channels, direct marketing, analytics, product, and technology teams to drive integrated execution
- Align Channel Managers, RAMBO, and BRASS teams around shared goals, priorities, and outcomes
- Ensure coordinated execution across channels, programs, and content
Performance & Optimization
- Develop omnichannel playbooks, journey frameworks, personalization strategies, and activation standards
- Establish cross-channel measurement frameworks focused on client progression and business outcomes - not channel-specific KPIs
- Analyze client behavior, attribution data, campaign results, and field feedback to optimize journey performance
- Translate performance insights into strategic recommendations and optimization opportunities
Stakeholder Leadership
- Serve as the voice of the client and omnichannel strategy lead
- Influence business priorities and drive alignment across stakeholders
- Ensure programs comply with brand, governance, compliance, and regulatory requirements
Innovation & Continuous Improvement
- Drive adoption of personalization, automation, and AI-enabled marketing capabilities
- Identify emerging trends, capabilities, and engagement opportunities
- Champion client-centric and omnichannel best practices across the organization
Position RequirementsWhat Experience You Need:- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 8+ years of experience in marketing, client journey design, strategy, or channel management.
- Prior experience in regulated industries such as financial services, banking, insurance, or wealth management preferred
- Strong cross-functional leadership skills with a demonstrated ability to influence without direct authority.
- Deep understanding of paid, owned, and direct marketing channels and how they interact across the client journey.
- Data-driven mindset with a client-centric orientation; comfortable navigating ambiguity and evolving priorities.
- Ability to connect channel performance metrics to broader business outcomes and communicate insights to senior stakeholders.
**Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week effective June 1, 2026. Before June 1, 2026, candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**
