Michael Foods, Inc.

Senior Media Manager, Commerce

Michael Foods, Inc.$117K — $183K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; preferred in Marketing, Communications, Journalism, or related field.
  • 7+ years of experience in marketing, digital media planning, or media strategy.
  • 3-4+ years of experience in people leadership, preferably leading managers.
  • Ecommerce experience is mandatory.
  • Digital media experience on agency or client side is essential.

Responsibilities

  • Lead and mentor a team of six media professionals.
  • Educate cross-functional teams on commerce media strategies.
  • Develop annual commerce media plans for key retail partners.
  • Manage and optimize investments across major retail media channels.
  • Establish KPIs and analyze campaign performance for actionable insights.

Benefits

  • Opportunity to shape media strategy and influence business results.
  • Define and scale a growing commerce media capability.
  • Lead and mentor a talented team for meaningful outcomes.
  • Connect brand strategy with retail execution for measurable growth.
  • Work in a stable CPG environment with a lean, agile team.
Full Job Description
Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Senior Media Manager, Commerce Media

Location: Lakeville, MN Hybrid
Company: Post Consumer Brands
Compensation: Up to $135,000 base salary plus 20% Short-Term Incentive (STI) Bonus

Shape the Future of Commerce Media at Post Consumer Brands

At Post Consumer Brands, we're looking for a strategic, data-driven, and people-focused Senior Media Manager to lead our growing Commerce Media capability. This is an exciting opportunity to influence how some of the most recognized food brands connect with consumers across today's evolving retail media ecosystem.

In this role, you'll lead a team of commerce media experts, partner with key stakeholders across the business, and drive digital marketing strategies that deliver measurable growth with major retail partners such as Walmart, Kroger, Target, Amazon, and others.

If you're energized by building new capabilities, leading high-performing teams, and transforming data into business results, we'd love to hear from you.

What You'll Do

Lead & Develop Talent
  • Lead a team of six, including two people leaders and their direct reports.
  • Foster a culture of accountability, collaboration, development, and continuous improvement.
  • Coach and mentor team members to grow their expertise and impact.

Drive Strategic Collaboration
  • Influence and educate cross-functional stakeholders on commerce media investment strategies.
  • Partner closely with Brand, Sales, Marketing Communications, Insights, and Agency teams.
  • Guide sales teams on commerce media investments and demonstrate media impact on sales performance.
  • Translate brand objectives and sales priorities into effective digital investment recommendations.
  • Educate leadership on emerging retail media trends, capabilities, and opportunities.


Lead Commerce Media Planning
  • Own annual commerce media planning across priority retail customers.
  • Develop and execute digital media strategies aligned to business and sales objectives.
  • Manage investments across key retail media networks and commerce channels, including Walmart Connect, Kroger Precision Marketing, Roundel (Target), Amazon Ads, and others.
  • Evaluate retail media capabilities and performance to inform future investment decisions.
  • Identify opportunities for innovation, testing, and optimization.

Measure Performance & Drive Insights
  • Establish measurable success criteria and KPIs for commerce media investments.
  • Analyze campaign performance and translate findings into actionable business recommendations.
  • Communicate results, insights, risks, and opportunities to stakeholders across the organization.
  • Continuously optimize programs to improve performance and deepen audience understanding.

Lead Testing & Innovation
  • Develop and oversee creative testing strategies, including A/B testing across key retailers.
  • Lead audience targeting and optimization initiatives.
  • Evaluate and test emerging commerce media channels and opportunities.
  • Build a test-and-learn culture focused on continuous improvement and measurable growth.

Qualifications

What We're Looking For

Education
  • Bachelor's degree required.
  • Degree concentration in Marketing, Communications, Journalism, or related field preferred.

Experience
  • 7+ years of experience in marketing, digital media planning, media strategy, or related disciplines.
  • 3-4+ years of people leadership experience.
  • Experience leading managers or people leaders strongly preferred.
  • Ecommerce experience required.
  • Digital media experience on either the agency or client side required.
  • Experience across multiple digital channels, including retail media, search, social, and programmatic advertising preferred.

Skills & Competencies
  • Strong leadership and talent development capabilities.
  • Exceptional communication, presentation, and public speaking skills.
  • Ability to influence stakeholders at all levels of the organization.
  • Strong analytical and critical-thinking skills with a data-driven decision-making approach.
  • Skilled at translating complex data into clear business insights.
  • Highly organized and detail-oriented.
  • Comfortable operating in a fast-paced environment with evolving priorities.
  • Proven ability to manage multiple stakeholders and drive alignment across teams.
  • Transparent, collaborative, and solutions-oriented mindset.
  • Adaptable and curious, with a willingness to challenge assumptions and explore new approaches.

Why You'll Love This Role

Make a Visible Impact

Shape media strategy across household-name brands and see your work directly influence business results.

Build Something New

Help define, scale, and elevate a growing commerce media capability within Post Consumer Brands.

Lead with Purpose

Develop and mentor a talented team while creating meaningful outcomes for the business.

Work at the Intersection of Brand & Commerce

Connect full-funnel media strategy with retail execution to drive measurable growth.

Enjoy the Best of Both Worlds

Leverage the resources and stability of a leading CPG company while benefiting from the agility, ownership, and entrepreneurial spirit of a lean team.

The pay range for this position is $117,407- $183,154 per year.

About Michael Foods, Inc.

Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
Learn more about Michael Foods, Inc.
Size
3,000 employees
Industry
Founded
1908

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