Role Overview

Reporting to the VP of Commerce Innovation & Growth, the (Senior) Director of Commerce Innovation & Growth is a key leadership role responsible for driving innovation, growth, and best-in-class execution across Retail Media. This role bridges thought leadership, solution development, and operational excellence, ensuring Commerce/Retail Media innovation strategies are seamlessly integrated within client solutions and agency operations. This role will partner closely with pods, client partners and strategic partners to deliver cutting-edge marketing approaches while fostering an environment of continuous learning, experimentation, and strategic evolution. This person is someone who has a successful track record of serving as a subject matter expert on Retail Media and evangelizing innovations. This role also carries people leadership responsibility, managing and developing I&G specialists and strategists, fostering an inclusive, people-first team culture rooted in curiosity, accountability, experimentation, and high standards.

As the Director of Commerce Innovation & Growth you will be responsible for the following:

Leadership & Innovation:

• Own the Walmart Connect and Target Roundel partnerships as the main point of contact for Tinuiti.

• Including but not limited to JBP terms, negotiations, tracking and reporting, regular communications, channel escalation

• Evaluate, evangelize and give feedback on Walmart Connect/Target Roundel solutions and requests on behalf of Tinuiti

• Manage priorities across co-marketing, events, strategic accounts, product requests and feedback, alpha/beta opportunities

• Advocate for innovation by ensuring emerging best practices and industry insights are adopted across account teams for assigned retailers.

• Work and own workstreams with key partners and vendors on behalf of Tinuiti like Skai, Pacvue for execution, functionality, documentation to best enable our client teams to use the full value that the software has to offer.

• Work and own workstreams with internal product stakeholders to develop bespoke features, improve functionality and connections with external partners

• Identify, develop, and implement new solutions that elevate Retail Media performance for clients, including proactively evaluating emerging retailer capabilities ahead of broader rollout.

• Manage and develop Retail Media Strategists and Senior Retail Media Strategists, providing clear direction, feedback, and development support.

• Maintain accountability for the quality and strategic soundness of work produced by direct reports before it reaches clients or senior stakeholders.

• Coach team members on insight development, storytelling, testing logic, client communication, and cross-functional collaboration.

• Support hiring, onboarding, performance feedback, and career development in partnership with I&G direct reports

Strategic Growth & Business Development:

• Collaborate with Sales, Marketing, and Partnerships teams to develop strategic positioning and content that accelerates Retail Media service adoption and expansion.

• Represent Commerce in high value new business pitches and audits, serving as a lead across net-new and cross-sell opportunities spanning retailers including, but not limited to Walmart, Target, Instacart, Kroger, Chewy, Sam's Club, Costco.

• Support the internal audit program alongside platform SMEs and center of excellence leads to ensure current clients stay ahead with fresh strategy perspectives, including leading business reviews and managing retailer relationship escalations.

Thought Leadership & Knowledge Sharing:

• Represent the agency at industry events, conferences, and thought leadership forums to reinforce brand positioning.

• Serve as an external voice for Tinuiti's Retail Media point of view through newsletter, press and analyst engagements.

• Work cross-functionally with client teams to refine processes and drive operational efficiency.

• Lead and mentor teams in adopting and implementing Retail Media-first strategies tailored to client needs, including training and enablement programming.

• Develop frameworks for innovation measurement, tracking adoption, impact, and effectiveness of new Retail Media solutions.

Emerging Platform + Service Growth:

• Lead emerging Retail Media platform relationships and feedback loops to stay ahead of retailer roadmaps.

• Partner with internal stakeholders and the Innovation & Growth Lead to explore new Retail Media offerings that make Tinuiti's Commerce service offering more competitive and supportive to our teams and clients.

• Provide strategic leadership and guidance for select accounts as needed across categories such as health & wellness, beauty, baby, CPG, and hardlines, to keep a pulse on delivery realities informing solution design.

Requirement:

• Extensive experience in digital marketing, preferably at a media agency, with a focus on Commerce/Retail Media, 7+ years

• Technical knowledge of media channels, with deep expertise in Retail Media platforms and retailer ecosystems

• Track record of serving as a SME with strong knowledge of best practices and industry developments across Retail Media

• Proven ability to lead teams, influence stakeholders, and drive adoption of cutting-edge strategies across a diverse client category mix, including but not limited to, health & wellness, beauty, baby, CPG, and hardlines

• Experience with campaign management platforms like Skai, Pacvue, CommerceIQ.

• Excellent communication, problem-solving, and strategic thinking skills

• Proven experience in leading through organizational change, driving adoption of new strategies, and navigating ambiguity in a fast-paced environment.

• Exceptional ability to synthesize complex, technical information into actionable insights and compelling narratives for diverse audiences.

• Proven experience navigating matrixed organizations to align goals, resolve conflicts, and drive operational efficiency without direct authority.

The hiring salary range for this role is $155,000 - $170,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay,  and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. a7 8-5-101 et seq.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. Thats why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources