Baker Hughes

Senior MarTech Specialist, Marketing Automation & MarTech Platforms'

Baker Hughes • $90K — $130K *
Houston, TX 77084In-Person
Business Services
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 5-7+ years of experience in marketing operations, marketing automation or digital marketing
  • Strong hands-on experience with Marketo
  • Familiarity with CRM platforms like Salesforce
  • Understanding of campaign workflows and marketing data architecture
  • Experience coordinating offshore campaign execution teams
  • Attention to detail and strong process discipline
  • Excellent organizational and communication skills

Responsibilities

  • Own and support governance of Marketo as the campaign execution engine
  • Monitor platform health, troubleshoot issues, and assist with enhancements
  • Define and maintain enterprise standards for data structures and workflows
  • Drive advanced segmentation strategies for personalized ABM programs
  • Translate campaign strategies into structured workflows for demand generation
  • Oversee integrated campaign execution across marketing automation platforms
  • Ensure data quality and compliance across platforms and campaigns

Benefits

  • Contemporary work-life balance policies
  • Comprehensive private medical care options
  • Life insurance and disability programs
  • Tailored financial programs
  • Education assistance
  • Generous parental leave
  • Mental health resources
  • Dependent care support
Full Job Description
Senior MarTech Specialist, Marketing Automation & MarTech Platforms

Senior MarTech Specialist, Marketing Automation & MarTech Platforms is responsible for optimizing and governing Marketo, while strengthening the broader MarTech ecosystem to enable scalable, data-driven, and high-quality campaign execution. This role serves as the strategic technical lead for the MarTech ecosystem, driving campaign orchestration, platform governance, integrations, and scalable automation across Marketo and connected technologies while ensuring data integrity, compliance, and alignment with global marketing objectives.

As a Senior MarTech Specialist, Marketing Automation & MarTech Platforms, you will be responsible for:

Owning and governing marketing automation platform (Marketo)
  • Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
  • Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
  • Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage
  • Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets
  • Drive advanced segmentation strategies to enable personalized, data-driven ABM (1:1, 1:Few, and 1:Many) programmes
  • Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement
  • Oversee campaign orchestration to ensure scalable, repeatable, and high-quality delivery
  • Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer-defined formats to enable downstream processing and leadership reporting


Owning and governing other key MarTech platforms
  • Support the ongoing optimization of our broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense)
  • Ensure alignment and consistency across interconnected platforms within the MarTech stack
  • Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms
  • Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
  • Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases


Managing offshore execution and delivery
  • Provide day-to-day direction and workflow oversight for an offshore campaign operations team
  • Ensure campaign requirements are translated into clear technical specifications and build instructions
  • Oversee intake, prioritization, and delivery tracking across campaign workflows
  • Oversee campaign outputs for accuracy, quality, and brand compliance
  • Identify and implement process improvements to increase efficiency and scalability


Ensuring quality, compliance, and data integrity
  • Design and execute QA and testing protocols across campaigns and platforms
  • Support global data privacy & compliance initiatives, including consent management and preference center operations
  • Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end-to-end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.)


Collaborating across teams and functions
  • Act as a key partner to Marketing, Sales, Web, and DT teams to enable integrated campaign execution
  • Partner with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
  • Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations


Fuel your passion

To be successful in this role you will:
  • Have 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing
  • Bring strong hands-on experience with Marketo and familiarity with broader MarTech ecosystems
  • Have experience working with CRM platforms such as Salesforce and marketing project management tools (e.g., Workfront is a plus)
  • Have a strong understanding of campaign workflows, segmentation, and marketing data architecture
  • Have experience coordinating external/offshore campaign execution teams
  • Demonstrate strong attention to detail, quality control, and process discipline
  • Possess excellent organizational, communication, and stakeholder management skills
  • Be comfortable working across global, cross-functional teams in a fast-paced environment


Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Education Assistance
  • Generous Parental Leave
  • Mental Health resources
  • Dependent Care


You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Marketing Specialist - Marketing Operations

About Baker Hughes

Baker Hughes is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Baker Hughes Careers

Joining Baker Hughes presents a unique opportunity to be part of a global team that stands at the forefront of innovation and leadership in the energy sector. As a leading company in the industry, Baker Hughes offers unparalleled job opportunities that propel your career to new heights through cutting-edge technology and transformative projects.

Work You’ll Do

At Baker Hughes, you will engage in work that reshapes the future of energy. Our team is dedicated to pioneering solutions that make energy safer, cleaner, and more efficient. Your role will enable you to lead projects that challenge the status quo and drive significant industry advancements.

Innovate and Grow

Step into a role at Baker Hughes, and you’ll find yourself at the intersection of technology, sustainability, and innovation. With over 60,000 professionals globally, our expansive team thrives on diversity and expertise, fostering an inclusive culture that values each individual’s contribution toward our collective goals.

Professional Growth and Development

Baker Hughes is committed to the professional growth of its employees. Whether through leadership development programs, diversity training, or hands-on internship experiences, we ensure that every team member receives the support and opportunities necessary to realize their full potential. Our commitment to professional development is reflected in our robust training programs and accessible leadership, geared towards nurturing skills that pave the way for substantial career advancement.

Explore Career Opportunities

Whether you’re a seasoned professional or a recent graduate, Baker Hughes offers a range of positions across various fields. From engineering to digital solutions, our career paths are as diverse as the innovative projects we handle.

Join Our Team

Discover the array of benefits that a career at Baker Hughes offers. From competitive salaries to comprehensive health benefits, and a culture that actively supports work-life balance, we prioritize the well-being and satisfaction of our employees. Explore job opportunities and open positions that match your skills and interests. We are continuously hiring and looking for ambitious, curious, and driven team members.

Internship Programs

Kickstart your career with a Baker Hughes internship. Gain invaluable industry experience, develop essential skills, and build a professional network that will serve you throughout your career. Our internships offer a real insight into the energy sector, providing a solid foundation for future employment opportunities.

Stay Connected

Keep up to date with the latest at Baker Hughes by joining our community. Receive updates on new job openings, company news, and industry insights directly to your inbox. Personalize your experience by subscribing to our job alert emails, tailored to your career preferences and interests.

Networking and Interviews

Prepare to engage with industry leaders and peers through our networking events and during the interview process. At Baker Hughes, we look for innovative, solution-driven team players who are ready to make an impact. Ready your resume, sharpen your interview skills, and take the first step towards a fulfilling career at Baker Hughes.

Empower Your Career

Choose Baker Hughes for a career that offers not just employment, but a platform to innovate, lead, and contribute to an energy future that is sustainable and efficient. Join us in our mission to continue being a leader in the energy sector, driving forward with dedication and expertise.

Search Baker Hughes Jobs

Start your journey with Baker Hughes today. Search for open positions that align with your career goals and apply now. The opportunity to be part of a global leader in energy innovation is just a few clicks away.
Learn more about Baker Hughes
Size
67,000 employees
Market Cap
$28.8 billion
Industry
Energy & Utilities
Net Income
-$9.9 billion
Founded
1972
5 Year Trend
+15.8%
Revenue
$20.7 billion
NASDAQ
BKR
* Ladders Estimates

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