Job Title: Senior Marketing Strategy & Planning ManagerHours: Normal business hours.
Salary Range: $157,900 to $249,600, which is base pay with a 12% discretionary bonus structure. Compensation will be based on candidate qualifications.
Job Scope/Duties: - Develops and owns integrated marketing strategies aligned to business objectives, including loan growth, product adoption, and member retention goals.
- Creates cohesive, multi-channel marketing plans using the most effective mix of channels, such as digital display, social media, email, in-branch, direct mail, out-of-home, television, and other appropriate tactics.
- Partners with business stakeholders to shift marketing discussions from tactical requests to outcome-based strategies, defining success measures and recommending the most effective path forward.
- Collaborates with cross-functional teams, including product, branch, digital banking, and business development, to understand priorities and provide strategic marketing consultation.
- Works closely with creative, analytics, and external vendor partners to execute campaigns and evaluate performance.
- Establishes and maintains core marketing infrastructure, including campaign calendars, integrated planning processes, performance reporting, and measurement frameworks.
- Conducts market research, competitive analysis, and member insight analysis to inform strategy and identify opportunities.
- Ensures all marketing initiatives align with brand standards, compliance requirements, and organizational priorities.
Experience/Minimum Education Requirements: - Requires ten (10) years of directly related marketing and digital marketing experience, preferably in the financial services industry.
- Minimum of eight (8) years of leadership experience.
- Bachelor's degree in Marketing, Communications or relevant field required
- Master's degree preferred.
Knowledge/Skills/Abilities- Strong knowledge of integrated planning and execution, including development of campaign plans, creative briefs, timelines, and coordinated go-to-market activities across teams and channels.
- Proven ability to influence without direct authority and effectively lead cross-functional stakeholders, agency partners, and external vendors through collaboration, trust, and accountability.
- Strong analytical and measurement skills, with the ability to interpret performance data, enhance reporting discipline, and define meaningful success metrics in evolving environments.
- Excellent executive communication skills, including the ability to distill complex strategies into clear, concise recommendations and present effectively to senior leaders.
- Strong operational skills with experience building and managing foundational infrastructure such as campaign calendars, planning processes, and repeatable workflows.
- Demonstrated ability to serve as a strategic and consultative partner by translating tactical requests into outcome-focused marketing recommendations.
- Ability to work effectively in ambiguous environments, create structure where needed, and drive progress with a proactive, builder-oriented mindset.
MUST HAVE GOOD CREDIT.
