Resp & Qualifications

PURPOSE:

The Senior Marketing Strategist is a highly experienced strategic leader responsible for shaping data-driven go-to-market strategies, influencing senior-level business decisions, and directing integrated marketing approaches that accelerate growth and advance enterprise objectives. This individual will serve as a trusted strategic partner to senior leadership, product, sales, and cross-functional teams, translating complex business priorities, market dynamics, and performance insights into clear recommendations and actionable strategies.

The role requires exceptional executive presence, strategic judgment, and communication skills. The Senior Marketing Strategist will regularly develop and deliver recommendations to senior leaders, lead discussions in executive and cross-functional forums, and represent the organization at internal meetings, external events, and industry engagements. The individual must be comfortable navigating ambiguity, challenging assumptions constructively, and providing a clear point of view that helps leaders make informed decisions.

The ideal candidate brings deep B2B marketing expertise and a demonstrated ability to develop integrated growth strategies, shape differentiated value propositions and translate complex business strategies into compelling narratives for executive, business decision-maker, broker, and consultant audiences.

ESSENTIAL FUNCTIONS:

Strategic Leadership & Executive Engagement

• Serve as a senior strategic advisor to marketing, sales, product, and business leadership, providing a clear, informed point of view on go-to-market priorities, audience strategy, positioning, growth opportunities, and market activation.
• Develop executive-ready strategies, recommendations, narratives, and decision materials that synthesize complex business information into clear choices and actionable paths forward.
• Build trusted relationships with senior leaders and cross-functional stakeholders, using influence, strategic judgment, and business acumen to drive alignment and advance enterprise priorities.
• Lead presentations, working sessions, and strategic discussions with senior leadership, confidently responding to questions, challenging assumptions, and adapting recommendations based on business needs.
• Represent the organization and marketing function in executive meetings, cross-functional decision forums, partner engagements, industry events, and other high-visibility settings.
• Anticipate emerging business needs, market opportunities, risks, and decision points, proactively recommending strategies rather than waiting for defined assignments.
• Navigate complex, ambiguous, and highly visible initiatives with independence, sound judgment, and appropriate executive communication.
• Establish strategic direction for priority initiatives and ensure execution remains connected to the broader business objective, intended audience, and measurable outcome.

B2B Marketing & Integrated Campaign Management

• Lead the strategy, development, and execution of integrated B2B marketing campaigns aligned to gotomarket priorities, growth objectives, and sales outcomes.
• Own campaign planning across channels, including digital marketing, content, events, webinars, video, and sales enablement assets.
• Develop and manage broker and consultantfocused marketing programs and experiences, including hosted meetings, industry events, councils, Market Preview, Market Outlook, webinars, videos, and thoughtleadership forums.
• Translate business strategy, market insights, and performance results into compelling campaign narratives and content for business decisionmakers, brokers, and consultants.
• Apply growth marketing principles to test, learn, and optimize campaign strategies based on performance data and audience engagement.
• Track, analyze, and report on campaign performance, using insights to refine strategy, improve effectiveness, and inform future initiatives.
• Collaborate with creative, content, digital, and agency partners to ensure campaign execution aligns with strategy, messaging, and desired outcomes.
• Synthesize insights, performance data, and market perspectives into clear recommendations for leadership.
• Present campaign strategies, progress, and results to senior leaders to drive alignment, decisions, and next steps.

Broker & Consultant Channel Engagement

• Lead marketing strategy and execution for broker and consultant channel engagement, including hosted meetings, industry events, councils, and strategic forums.
• Develop and support channelfocused programs and experiences such as webinars, video content, Market Preview, Market Outlook, council meetings, and other thoughtleadership and relationshipbuilding initiatives.
• Partner with sales and leadership to ensure broker and consultant engagement strategies are aligned to gotomarket priorities, growth objectives, and relationship development.
• Translate business strategy, market insights, and performance outcomes into clear, compelling content and experiences designed specifically for broker and consultant audiences.

Go-to-Market Strategy

• Lead the creation of integrated marketing plans and campaigns to support product adoption, pipeline growth, and customer engagement.
• Collaborate with product and sales teams to define target audiences, competitive positioning, and differentiated value propositions.
• Lead the creation of marketing plans and campaigns to support product adoption and customer engagement.
• Analyze market trends, customer insights, and competitive data to identify opportunities, risks, and optimizations.

Product Marketing & Value Proposition Development

• Develop and execute marketing strategies for new and existing products across key b2b stakeholder groups
• Collaborate with product development and sales teams to create clear, compelling value propositions, messaging, and positioning tailored to business decision makers.
• Conduct market research to understand buyer needs, decision drivers, market trends, and competitive landscape to inform product enhancements and marketing strategies.
• Create sales enablement materials such as product brochures, pitch decks, case studies, and product narratives to support customer acquisition and retention.

Leadership and Mentorship

• Lead and mentor junior team members, providing guidance and development support
• Act as a subject matter expert for a B2B marketing
• Serve as an escalation point for complex issues or high-impact decisions
• Represent the team in cross-department meetings and decision-making forums
• Advocate for organizational change and lead implementation efforts

QUALIFICATIONS:

Education Level: Bachelor's Degree in Marketing, Business, or a related field. In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 8 years of experience in marketing strategy, B2B marketing, or growth marketing.

Preferred Qualifications:

• MBA
• Experience in a complex, highly regulated, matrixed or business-to-business organization
• Experience with broker, consultant, intermediary or channel-based audiences
• Experience developing business strategies tied to growth outcomes, presenting to executive leadership teams, leading enterprise or cross-functional strategic initiatives

Knowledge, Skills and Abilities (KSAs)

• B2B marketing and gotomarket strategy experience, including business decisionmaker, broker, and consultant audiences.
• Integrated campaign development and management across digital, content, events, webinars, video, and sales enablement.
• Value proposition development and marketing storytelling for complex offerings.
• Campaign performance management, reporting, and optimization.
• Microsoft Office proficiency (PowerPoint, Excel).
• Salesforce Marketing Cloud or comparable marketing automation platforms.
• Experience working with and managing external agencies and partners.
• Use of AI tools to support marketing strategy, content, analysis, and efficiency.
• Executivelevel presentation and communication experience.
• Strong strategic, analytical, and organizational skills.

Salary Range: $80,352 - $159,588

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

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