Job DescriptionWe are seeking a dynamic and results-driven
Digital Marketing & Strategy Manager to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset.
What is expected from this Role:1. Marketing Strategy & Execution- Design and implement integrated marketing plans aligned with corporate objectives and sales targets.
- Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes.
- Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously.
- Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes.
2. Content Development & Brand Management- Oversee development of compelling content for the web, blogs, press releases, social media, email, and product marketing collateral.
- Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.
- Champion brand storytelling to elevate market positioning and customer engagement.
3. Digital Marketing & SEO Optimization- Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.
- Maintain and optimize website content and structure to improve search rankings and user experience.
- Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other digital platforms.
- Analyze and optimize digital funnels to improve engagement and conversion rates.
4. Market Research & Data Analysis- Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities.
- Evaluate campaign performance through detailed analytics dashboards and data visualization tools.
- Translate data into actionable strategies to enhance future marketing efforts.
5. Lead Generation & Customer Engagement- Develop lead generation and nurture campaigns using CRM and marketing automation tools.
- Design targeted email campaigns and retention strategies to improve customer lifetime value.
- Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.
6. Project Management & Cross-Functional Collaboration- Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns.
- Manage agency relationships, creative vendors, and media buyers as needed.
- Oversee marketing project timelines, budgets, and campaign schedules.
- Lead A/B testing and iterative experimentation to drive continuous improvement.
RequirementsMaster's degree in Marketing, Business Administration, Computer Science, Communications, or a related field.
Minimum 5 years of progressive experience in marketing, with a strong focus on digital strategy, content development, and analytics.
Proven success managing multi-channel marketing campaigns and digital performance metrics.
Hands-on experience with CRM systems, marketing automation tools, Google Analytics, SEO/PPC, and social media platformsBenefits- Competitive salary commensurate with experience
- Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
- Professional development opportunities
- Hybrid/flexible work environment
- Career advancement in a dynamic, high-growth company
