ServiceNow

Senior Marketing Specialist (Regional Marketing Americas)

ServiceNow • $105K — $150K *
Waltham, MA 02453In-Person
Information Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in field marketing or demand generation, preferably in B2B technology and cybersecurity
  • Demonstrated ability to create measurable pipeline impact through marketing programs
  • Strong grasp of enterprise sales cycles and Account-Based Marketing (ABM) strategies
  • Experience collaborating with sales leadership and cross-functional teams
  • Familiarity with marketing automation platforms like Marketo, Salesforce, and ABM tools
  • Strong analytical skills, particularly in measuring marketing ROI
  • Excellent project management and organizational abilities
  • Confident communication skills with a collaborative approach

Responsibilities

  • Develop and implement comprehensive regional marketing strategies to drive pipeline growth
  • Align marketing programs with corporate campaigns and sales objectives
  • Analyze market trends within cybersecurity to refine field programs
  • Execute multi-channel campaigns leveraging digital and Account-Based Experience tactics
  • Lead executive events and industry conferences to strengthen relationships
  • Design account-based marketing initiatives in partnership with sales leaders
  • Monitor and optimize campaign performance using data-driven insights

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations
  • Flexible time away plan
  • Family leave programs
  • Opportunity for equity and incentive compensation
Full Job Description
Job Description

This role will play a pivotal role in driving Armis' growth by building and executing high-impact regional marketing programs that align field sales, strategic partners, and corporate campaigns.

This role focuses on accelerating pipeline, increasing account penetration, and strengthening territory performance across enterprise and strategic accounts. You will partner closely with regional sales leaders, partner teams, and corporate marketing to design and execute programs that elevate Armis' market presence in cyber exposure management and asset intelligence.

Reporting to the Senior Director, Global Partner & Americas Regional Marketing, this is a highly visible role with direct influence on revenue generation and regional performance.

What you'll do:

Pipeline Growth & Territory Acceleration
  • Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health.
  • Align regional programs with corporate campaigns, product priorities, and sales objectives.
  • Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs.

Multi-Channel & Account-Based Marketing
  • Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics.
  • Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement.
  • Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts.

Executive & Field Event Strategy
  • Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences.
  • Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand.
  • Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact.

Sales & Partner Alignment
  • Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs.
  • Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem.
  • Build scalable, repeatable regional programs that support Armis' cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments.

Performance & ROI Optimization
  • Establish clear KPIs tied to pipeline creation, influence, and acceleration.
  • Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI.
  • Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact.
  • Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities.


Qualifications

What we expect:
  • 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred).
  • Proven ability to drive measurable pipeline impact through regional and partner marketing programs.
  • Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.
  • Experience working closely with sales leadership and cross-functional stakeholders.
  • Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).
  • Strong analytical mindset with experience measuring pipeline influence and marketing ROI.
  • Exceptional project management and organizational skills.
  • Clear, confident communicator with a collaborative, solutions-oriented approach.

This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced cybersecurity environment, enjoys partnering closely with sales and partners, and is passionate about building scalable regional programs that strengthen Armis' leadership in cyber exposure management.

FD21

For positions in this location, we offer a base pay of $105,700 - $150,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

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Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

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At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

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Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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