Cushman & Wakefield

Senior Marketing Specialist, Investor Services

Cushman & Wakefield$80K — $95K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of marketing experience in Commercial Real Estate
  • Bachelor's degree in a relevant field
  • Strong project management and organizational skills
  • Digital marketing expertise
  • Creative design experience
  • Familiarity with advertising, PR, and business development
  • Proficiency in Microsoft Office Suite and Adobe Creative Suite

Responsibilities

  • Execute and measure an overall strategic marketing plan and individual campaigns
  • Develop impactful marketing deliverables with business leads
  • Use market insights to inform strategies and optimize marketing spend
  • Create and implement strategic and tactical campaigns with business leadership
  • Drive comprehensive content plans to enhance client engagement
  • Oversee creative direction for major Investor Services events
  • Coordinate with marcom leaders to share insights and best practices

Benefits

  • Health, vision, and dental insurance
  • Flexible spending accounts
  • Health savings accounts
  • Retirement savings plans
  • Life and disability insurance programs
  • Paid and unpaid time off
  • Opportunities for professional development
Full Job Description

Job Title

Senior Marketing Specialist, Investor Services

Job Description Summary

The Senior Marketing Specialist, Investor Services helps execute a strategic marketing plan for the Americas Capital Markets business. This role will collaborate with the Sr. Marketing Manager IS and VP of Investor Services to develop and execute a robust creative marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness and exposure.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Partner and execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis

· Partner with the team and business leads to develop creative and impactful deliverables and experience and influences and raises awareness across our client groups:

o Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend

o In conjunction with the Strategic Marketing Leadership, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach

o Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure

· Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle

· Drive and execute creative direction across major IS events and campaigns

· Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management

BACKGROUND AND EXPERIENCE

  • 4+ years of experience
  • Bachelor’s degree Commercial Real Estate experience required
  • Exceptional project management and organizational skills
  • Digital Marketing experience
  • Design and creative experience
  • Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
  • Expertise in Microsoft Office Suite
  • Expertise of Adobe Creative Suite

COMPETENCIES

  • Excellent written and oral communication skills
  • Excellent presentation skills
  • Excellent analytical, problem solving, and conceptual skills
  • Ability to work effectively in a culturally and educationally diverse environment
  • Successful track record of creative and marketing results




Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.


The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.


The company will not pay less than minimum wage for this role.


About Cushman & Wakefield

Cushman & Wakefield plc is a global commercial real estate services firm. The company's corporate headquarters is located in Chicago, Illinois. Cushman & Wakefield is among the world's largest commercial real estate services firms, with revenues of US$9.4 billion in 2021. The company operates from approximately 400 offices in 60 countries, has around 50,000 employees and manages about 4,100 million sq ft of commercial space. It is one of the "Big Three" commercial real estate services companies, alongside CBRE and JLL.
Learn more about Cushman & Wakefield
Size
50,000 employees
Market Cap
$2.6 billion
Industry
Net Income
-$220.5 million
Founded
1917
5 Year Trend
+8.6%
Revenue
$7.8 billion
NASDAQ

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