Gilbane Inc

Senior Marketing Specialist

Gilbane Inc$104K — $131K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5-7 years of relevant marketing experience, preferably in the AEC industry
  • Strong proficiency in Adobe Creative Suite, PowerPoint, and Canva
  • Excellent organizational and time management skills
  • Advanced writing and critical thinking abilities
  • Strong knowledge of Gilbane's services and the construction management industry

Responsibilities

  • Lead the development of client qualifications, proposals, and presentations independently
  • Manage content development in coordination with the Business Development team
  • Craft compelling narratives about clients and projects to address unique needs
  • Ensure all external content adheres to brand standards and messaging guidelines
  • Develop and execute marketing campaigns to enhance market visibility
  • Oversee the organization and maintenance of digital assets for efficiency
  • Conduct research on market sectors to understand client needs and trends

Benefits

  • Competitive health and welfare benefits
  • Generous profit-sharing and 401k plan
  • Investment in employee education through Gilbane University
  • Top-notch training opportunities in the construction industry
  • Positive and inclusive work environment
Full Job Description
Overview

Are you looking for a highly rewarding opportunity that provides extensive career growth opportunity? Gilbane is seeking a Senior Marketing Specialist to be a lead for a Division or Business and works independently to develop sales, marketing, and communications deliverables and leads strategic pursuits and campaigns. This role will sit primarily in the office. 

 

Responsibilities
  • Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently
  • Manages content development and pursuits process directly with the Business Development (BD) team
  • Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs
  • Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
  • Participates in presell meetings and strategic brainstorms
  • Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane’s market visibility
  • Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
  • Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members
  • Leads data maintenance for assigned geography to ensure data integrity
  • Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed
  • Leads close-out process of sales and marketing deliverables
  • Develops a strong knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally
  • Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects
  • Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
  • Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving
  • Mentors, coaches, and trains less experienced team members
  • Leads multiple deliverables concurrently and has a strong ability to multi-task independently
  • Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities
  • Stays abreast of new marcom trends and tools
  • Supports a positive and inclusive work environment
Qualifications

EXPERIENCE/EDUCATION

  • Bachelor’s degree in Business, Marketing, or a related field 
  • 5-7 years relevant experience in the marketing and/or AEC industry
  • Or equivalent combination of education and experience

KNOWLEDGE, SKILLS & ABILITIES

  • Advanced knowledge and skills in Adobe Creative Suite, PPT, Canva, Unanet, and Photography 
  • Excellent time management, organization, and communication skills
  • Ability to work independently and collaboratively in a team
  • Advanced writing and critical thinking skills
  • Strong knowledge and skills in process management 
  • Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole

Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.

For Chicago, this ranges from $104,000.00-$131,000.00 plus benefits and retirement program.

 

Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.

About Gilbane Inc

Gilbane, Inc. is a construction and real estate development company headquartered in Providence, Rhode Island. The company was founded in 1873 and has grown to become one of the largest privately held family-owned construction and real estate development firms in the industry. Gilbane has over 3,000 employees and operates in 46 states and 15 countries. The company has worked on projects in a variety of industries, including healthcare, education, hospitality, and government.
Learn more about Gilbane Inc
Size
3,000 employees
Industry
Founded
1873

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