As part of the VBG Base Marketing team you will be responsible for building and running marketing programs for our business customers in the Enterprise and Public Sector segments. You will be analyzing detailed customer behavioral data and designing and implementing marketing programs to accelerate account growth and reduce churn among Enterprise & Public Sector customers. You will identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs. You will work with external agency partners and partner closely with internal teams (including sales, finance, operations, WCC and other marketing teams) to build and execute these programs. As these programs are implemented you will then determine the program’s effectiveness and ROI. This innovative thought leader will identify opportunities and drive growth and retention strategies across the organization while focused on increasing revenue and protecting our base of customers.

• Develop growth and retention strategies around key stages in the life cycle for Public Sector and Enterprise customers.
• Build and drive data-driven base marketing campaigns and work with external agencies and other marketing teams on omnichannel campaigns including offer selection/development, messaging & content, channel and touchpoint strategy (primarily email, digital, outbound calling).
• Develop thoughtful briefs and influence the creative development of core touchpoints.
• Collaborate with business analytics and database marketing teams to recommend model opportunities for product propensity and revenue growth.
• Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies.
• Understand the competitive landscape, purchasing behavior and primary drivers of growth and churn and turn those insights into actionable tactics.
• Work with business analytics team to determine program effectiveness and ROI and make recommendations for improvement.

You’ll need to have:

• Bachelor’s degree in Marketing, Finance, or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. 
• Experience using data and analytics to inform marketing strategy.

Even better if you have one or more of the following:

• MBA in Marketing.
• B2B Marketing experience (especially in Enterprise & Public Sector segments).
• Proven track record of loyalty & growth marketing ideation and execution.
• Understanding of direct marketing tactics (DM, EM, Digital & Outbound Calling).
• Solid understanding of wireless and wireline products and customers.
• Strong understanding of B2B marketing analytics and measurement.
• Ability to translate complex ideas and express them in concise, simple to understand ways.
• Ability to drive results at all levels, regardless of reporting structures.
• Thought leadership, trends assessment and customer insights.
• Experience with marketing automation and CRM platforms (eg Adobe, SFDC).
• Experience working for a technology company.
• Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.