Senior Marketing Manager

Suger.io

$130K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B marketing experience, especially in early-stage startups.
  • Proven ability to build marketing programs from the ground up.
  • Strong background in organic marketing with results in inbound traffic growth.
  • Excellent writing and storytelling skills.
  • Highly data-driven, comfortable using metrics for decision-making.
  • Proficiency in HubSpot and marketing analytics tools, including AI/automation.
  • Strong cross-functional collaborator with Sales and Product teams.

Responsibilities

  • Define and steer Suger’s marketing strategy and brand identity.
  • Drive inbound growth via SEO, content, email, and community engagement.
  • Develop impactful content and campaigns to educate and drive demand.
  • Identify and execute high-impact field marketing events and activations.
  • Establish co-marketing initiatives with key cloud partners.
  • Set up marketing attribution systems and reporting for scalability.
  • Create repeatable marketing processes to support Suger’s growth.

Benefits

  • Be one of the first marketing team members with significant ownership.
  • Join a skilled team with backgrounds from top tech companies.
  • Contribute at a pivotal moment in the company's growth phase.
  • Enjoy a fast-paced work environment with a flat structure.
  • Receive competitive salary, equity options, and comprehensive health benefits.
Full Job Description
What You'll Own (for real)

  • Own marketing strategy and brand: Define Suger's marketing strategy, messaging, positioning, and brand voice to build awareness and differentiate us in the market.
  • Build demand generation: Own inbound growth across SEO/AEO/GEO, content, community, email, and other organic channels. Run experiments, measure results, and double down on what works.
  • Create content and campaigns: Develop compelling content and campaigns that educate our market, generate demand, and support Sales.
  • Own field and event marketing: Identify the events and communities where our buyers spend time and plan and execute high-impact activations.
  • Build partner marketing: Develop co-marketing programs with cloud marketplace partners including AWS, GCP, Azure, and Snowflake.
  • Build the marketing foundation: Establish attribution, UTM tracking, HubSpot processes, reporting, and other systems needed to measure and scale marketing.
  • Partner across the business: Work closely with Sales and Product on ICP, messaging, positioning, and GTM priorities.
  • Turn wins into systems: Build repeatable programs and processes that can scale as Suger grows.


We're Looking For

  • 5+ years of B2B marketing experience, ideally with meaningful experience at an early-stage, high-growth startup.
  • A track record of building marketing programs from scratch without a large team, budget, or established playbook.
  • Strong experience in organic marketing, with a demonstrated ability to grow inbound traffic and generate pipeline.
  • Excellent writing, storytelling, and creative instincts.
  • Highly data-driven and comfortable using funnel and campaign metrics to make decisions.
  • Comfortable with HubSpot, marketing analytics, attribution, and AI/automation tools such as Claude Code and n8n.
  • Hands-on and highly execution-oriented. You enjoy figuring things out and doing the work yourself.
  • Strong cross-functional collaborator who can work closely with Sales, Product, and external partners.
  • Cloud marketplace, SaaS, or ecosystem-led growth experience is a strong plus.
  • High ownership, strong judgment, and a bias toward action.


Why Join Us

  • Be one of our first marketing hires: Own and build a major pillar of Suger's go-to-market strategy from the ground up, with the autonomy to shape the strategy, programs, and team as we scale.
  • Work with an exceptional team: Join a driven team of ~70 people with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
  • Build at an inflection point: Suger has strong product-market fit, 300+ customers, and a proven sales motion. Now you'll have the opportunity to build the marketing engine that takes us to the next level.
  • Move fast and own your work: We're a well-funded, fast-moving company with a flat organizational structure and a strong bias toward action. We value autonomy, good judgment, and getting things done over hierarchy and process.
  • Competitive compensation: $130K-$180K/year base salary, plus meaningful equity, comprehensive health benefits, and monthly office stipends.

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