A day in the life of a Senior Marketing Manager: Life as a Senior Marketing Manager is fast-paced and dynamic, as it is your job to build brand awareness, drive growth and increase homebuyer traffic. A typical day for a senior marketing manager may involve coordinating and leading the planning, development, and execution of marketing strategies to ensure the division meets its sales goals. This will include working with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages. You will spend time analyzing data from previous campaigns and leveraging competitive insights to strategize new tactics. Working alongside internal teams and external vendors, you'll create assets that accurately communicate the value proposition for each neighborhood. Throughout the day, you will be monitoring the progress of campaigns and rapidly adjusting resources as needed based on data insights. The end of the day could include conducting an analysis of lead acquisition channels to identify opportunities for improvement and presenting key findings to Sales leaders and other stakeholders. With a combination of these tasks, along with any additional duties assigned by your manager, you will create a positive impact on brand awareness while providing an excellent customer experience in a hybrid work setting with occasional travel to divisions.
Technical Tools Used Daily - Salesforce
- Pardot
- Monday.com
- ImageKit
- Adobe Acrobat
- Adobe Photoshop
- Microsoft Office Suite
- SharePoint
What is Stanley Martin looking for in a Senior Marketing Manager? The ideal Senior Marketing Manager candidate is an organized and detail-oriented leader, with a positive attitude. The candidate is a self-starter that enjoys interpreting data and solving problems. Being able to thrive in a high-volume environment while communicating clearly and building strong internal and external relationships is imperative to the success of this role.
Must Haves: - A bachelor's degree
- 8 to 10+ years of marketing or advertising agency experience
- A background in brand marketing, digital marketing, communications and direct marketing
- Excited to collaborate in a team environment
- Exudes active listening, confidence, and respect when communicating with others
- Experience using the various technologies utilized on the job
Nice to Haves: - Experience working with a homebuilder
What's In It For Me: - Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Continue your education with tuition and certification reimbursement
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
- Protect yourself from identity theft or travel mishaps with our no-cost coverage
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet
- Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
This position pays between $120,400.00 and $139,100.00 annually plus bonus.
