AWS is seeking a senior category marketing manager for security messaging and storytelling. In this role, you will create the messaging and stories that shape how the market perceives AWS as the company to secure the agentic era. This is the narrative for AWS as an Enterprise Security company. You will bring together evidence, proof points, and technical differentiators from across the organization into a unified story that resonates with CISOs, analysts, regulators, and technical decision-makers. Rather than marketing individual security services, you would operate at the platform level, articulating why AWS's infrastructure design, operational practices, investment in isolation technologies, encryption-by-default philosophy, compliance rigor, and security services make it the most trusted foundation for sensitive workloads, including AI and agentic.
Your work will include developing executive messaging frameworks, keynote storylines, analyst-facing narratives, white papers, and customer-ready content that connect AWS's security culture, engineering principles, AI infrastructure protections, and security services into a clear competitive advantage. You would partner across security engineering, compliance, product teams, product marketing, analyst relations, and field enablement to keep the story grounded in real differentiation, while tracking competitor claims and industry shifts to ensure AWS's security positioning remains sharp, credible, and compelling at every customer touchpoint.
Key job responsibilities
Messaging & Positioning
• Own the core messaging architecture for AWS as an Enterprise Security company
• Develop positioning for multiple buyer personas: CISOs, security operations leaders, security engineers, and functional executives.
• Lead messaging for agentic-era security, including agent and workflow identity, detection and response at machine speed, and protection against AI-specific attack surfaces, framing AWS as the company defining the frameworks others don't yet have.
Storytelling & Content
• Write high-impact content: executive narratives, white papers, blog posts, customer stories, and launch messaging.
• Turn technical capabilities into business narratives that resonate with security buyers who think in terms of risk, compliance, and operational continuity.
• Partner with PR and thought leadership teams to develop a consistent AWS Security voice across external channels.
Field & Marketing Enablement
• Produce messaging guides, competitive positioning briefs, and objection-handling frameworks for field teams.
• Support analyst relations (Gartner, Forrester, IDC) with sharp positioning and briefing content that moves AWS in key evaluations.
• Build and maintain a library of messaging assets that enables consistent storytelling across PR, AR, digital, and field.
Market Intelligence
• Monitor market perception data and analyst reports to track whether the security narrative is landing.
• Track competitor claims and industry shifts to keep AWS's security-of-the-cloud positioning sharp and credible.
About the team
The Cross Category Marketing team sites on the AWS Product Marketing Team and owns the narratives for AWS's most important priorities. We develop the messaging and storytelling that sits above any single product or category - connecting the dots across the portfolio so customers understand not just what AWS offers, but why it matters and how it all fits together. We bring that messaging to life through campaigns, events, field enablement, and moments in close collaboration with demand generation, analyst relations, events, and the broader product marketing organization.
We are also an incubator. We pilot new approaches to storytelling, develop best practices for AI-enabled marketing, and build mechanisms that help the broader PMM organization operate more effectively.
Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience in product marketing, brand strategy, or portfolio marketing for technology companies
- Experience developing positioning and messaging for complex, multi-product portfolios
- Strong writing and editorial skills with demonstrated ability to distill complexity into clarity
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience marketing cloud security, identity, or threat detection solutions.
- Familiarity with the enterprise security buying process and the CISO-led decision cycle.
- Analyst relations experience: briefings, magic quadrant evaluations, and category positioning.
- Background in or exposure to security practitioner environments (SOC, IR, GRC, DevSecOps).
- Comfort working with perception data and translating market research into a messaging agenda.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, MA, Boston - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
