Do you want to decide where a fast-growing business places its next marketing bet - and prove whether it paid off? Enterprise security is one of the fastest-growing areas at Amazon Web Services (AWS), and it is a place where we form a hypothesis, run the experiment, and learn quickly what works and what does not. In this role you own the analysis behind those decisions: you measure how our marketing initiatives perform, diagnose which ones are moving the business, and recommend where we should invest to get the greatest return.
You pull together signals from customer research, campaign and web data, and product usage to build a data-based view of what is working, and then partner with product management, finance, go-to-market, and sales teams to pressure-test that view and turn it into a recommendation: where to double down, where to stop, what to test next, and what net-new initiatives we should design and launch. You move between deep analysis and initiative design, turning data and customer insight into a point of view that shapes how we grow. If you thrive at the intersection of marketing, data, and technology and want to shape how AWS grows its security business, this role is for you.
Key job responsibilities
Partner with product management and go-to-market teams to develop portfolio-level strategy and guide prioritization of marketing investment across the security and observability portfolio.
Measure how marketing initiatives perform, and diagnose which ones are driving pipeline, awareness, and revenue.
Analyze and synthesize data from multiple sources, including direct customer feedback, to identify what is working, where to invest for the greatest return, and where to stop.
Design experiments and measurement plans that test marketing hypotheses, and validate those hypotheses through customer research and direct customer engagement.
Partner with our technical PMMs to turn your insights into positioning and messaging that clearly articulates the value of the portfolio to customers and helps drive demand.
Partner with engineering, finance, go-to-market, and sales teams to build a shared view of what is working and what is not, and translate it into growth plans and recommendations for leaders.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree or equivalent
- 3+ years of experience using data to measure impact and guide investment decisions.
- Experience marketing business-to-business technology products, such as cloud, security, etc.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience developing go-to-market strategies for technical products.
- Experience presenting to executive-level audiences and industry analysts.
- Familiarity with the cloud, security, or observability technology landscape.
- Master of Business Administration (MBA) degree.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
