Qualifications

• 3-5 years of marketing experience, preferably in B2B SaaS or media/advertising
• Strong creative sensibility and the ability to articulate quality standards
• Proficient in HubSpot and GA4, capable of linking marketing activities to pipeline outcomes
• Experience leveraging AI tools regularly in marketing practices
• Ability to interact directly with customers, including senior executives
• Knowledgeable about brand messaging and the impact of content
• Skilled in managing contractors and external partners effectively
• Highly organized with robust project management abilities

Responsibilities

• Own and innovate content across all social channels
• Create and oversee a content calendar for diverse formats
• Collaborate with customers to develop compelling case studies and testimonials
• Manage contractors and agencies to ensure brand consistency and quality
• Coordinate marketing efforts for internal and sponsored events
• Develop strategy and materials for successful event execution
• Guide demand generation efforts across multiple marketing channels
• Analyze and report on program performance, emphasizing learning and improvement
• Maintain brand standards across all communications and materials

Benefits

• Collaborative work environment with direct reporting to leadership
• Opportunity to work creatively across multiple channels and platforms
• Engagement with customer narratives to enhance marketing strategies
• Involvement with a team that values innovation and quality
• Exposure to diverse marketing practices, including demand generation and event management