What you'll bring to the team

Qualifications & Experience

Senior Creative & Media Marketing Manager Gateway NA

ROLE Summary

As the Senior Creative & Media Marketing Manager Gateway NA in the Gateway NA & APAC cluster, you will play a key part in developing and implementing innovative, data-driven marketing campaigns and activations that drive consumer demand for your cluster, to achieve revenue targets and enhance the guest experience for your cluster, whilst maximizing marketing ROI.

You will work as part of a lean Go-to-Market team alongside PR, with support from the Global COEs including, Marketing, Consumer Proposition and Indirect Sales.

Attractions within your remit include Madame Tussauds in Las Vegas, Nashville, Hollywood and PPWoP Chicago, PPWoP Michigan, Peppa Camp DC, BP Arizona, SEA LIFE Centres in Arizona, Charlotte, Kansas and Michigan and Wondra Chicago.

Global Marketing will become theCoEteam,providing strategic direction, specialistexpertiseand best practice frameworks to support theGo toMarket teams and enhance execution within the region and clusters.

Youwillwork closely withotherspecialist teamswithin the Growth function,includingGlobal Brand and Global Insights and Strategy;andoutside of the function, includingFinance, People and Merlin Magic Making (the innovation arm of Merlin).

The key to success will be working together as a high performing and collaborative team within this matrix to deliver theprimaryrevenue for yourclusterand contribute to your regions annual targets.

This role requires a dynamic and passionate marketer with a can-do attitude, a good understanding of both digital and traditional marketing, a strong commercial focus and drive for results.

Key Accountabilities

Marketing Strategy: Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the companys overall business objectives. Ensure a cohesive and impactful brand presence across your market.

Campaign Planning &Activation/Execution:Lead the planning, development, andactivation/execution of compelling integrated marketing campaigns foryourclusterand experiences that engage and inspire our target audiences and deliver our customer,brandand commercialobjectives.

CreativeDevelopment andAdaptation:Creative campaign developmentand adaptation,from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.

Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategiesandframeworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.

Cross-Functional Collaboration:Deliver our marketingobjectivesby embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.

Customer Insights & Analytics: In collaboration with the Global Insightsand Strategyteam, drive customer engagement byplacingtarget customers at the heart of marketing plans,ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.

ClusterMarketing:Workas a team with yourclusterto support yourGTM Directorbydevelopingmarketing plans that deliver ourclusterobjectives. Drive relevance and effectiveness by ensuring any global activity isadapted effectively to meet local market needs.Useframeworksprovidedfor regional teams to help achieve local marketing goals and build best practice.

Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.

Measurement & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Managetheclustermarketing budget, ensuringoptimalallocation of resources across campaigns and regionswith no overspend.

Critical Interfaces (WHO DO you work with)

Interfacing Role (Who you work with)

Nature of Interface (What you work on)

Operations Business Lead (GM/DD)

Develop and activate effective marketing plans that support delivery of businessobjectives.

Revenue Management

Marketing plans thatdeliver againstclusterrevenueobjectives(RPC, ARR, admissions and hotel revenue, pricing, tactical offers)

Channel Owners (Trade, Partnerships etc)

Aligned channel and marketing plans thatdeliver againstclustervolume and revenue targets

Brand

Marketing plans that align to global and regional brand priorities.

Content

Collaborate on content strategy & plans and ensure alignment with marketing activity.

PR

Aligned PR plans that deliver against cluster volume and revenue targets

External agency partners

Brief andcollaborate on media/activation plansfor your attractionsto deliver against marketing objectives

Experience and Qualifications

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

MERLIN VALUES

We Care

• Go above and beyond for both guests and colleagues, showing thoughtfulness in every interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of everyone.
• Actively contribute to making a positive impact on the environment and local communities, demonstrating social responsibility in all decisions.

Own Your Craft

• Continuously sharpen your expertise, seek personal growth, and help others to develop in their roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both the industry and the broader world to keep at the cutting edge of entertainment.

Drive and Discover

• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to drive innovation.

Go Together

• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.

Enjoy the Ride

• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and grow.
• Cultivate a welcoming atmosphere where people feel valued, included, and like they belong.

Benefits

389 Benefits of Joining Merlin Entertainments! 389

3e5 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.334 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!3a2 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 3a13c6 Recognition Programs and Rewards: Celebrate your achievements and hard work!4bc 401(k) Program: Save for the future with company matching contributions.4da Tuition Reimbursement Programs: Get support for further education and career growth.680 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 31f496