Career CategoryMarketing
Job DescriptionThis is a remote position with approximately 20% travel to Thousand Oaks, CA
What you will doIn this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media initiatives across the Oncology and LVL portfolios. Working closely with internal stakeholders, agency partners, analytics teams, and senior media leaders, you will help execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences.
You will develop a strong understanding of the media ecosystem and how channels work together across the customer journey to support brand objectives. The role will focus on media execution, campaign coordination, operational excellence, and performance monitoring while ensuring campaigns are delivered accurately and compliantly.
You will partner with agencies and cross-functional teams to support campaign activation, measurement implementation, reporting, and optimization efforts. This role provides an opportunity to build expertise in pharmaceutical media while contributing to innovation, operational excellence, and commercial impact across the Oncology and LVL business unit
Responsibilities include:- Support the execution of integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences.
- Assist in translating brand objectives into media tactics and activation plans that align with commercial goals.
- Coordinate day-to-day media execution activities, including campaign setup, trafficking, tagging, tracking, and quality assurance.
- Work with agency partners to ensure campaigns launch on time, are optimized appropriately, and meet established performance expectations.
- Support campaign reporting and performance reviews by compiling insights, identifying trends, and escalating optimization opportunities.
- Help implement media measurement frameworks and tracking standards in partnership with Analytics, Technology, and agency teams.
- Apply enterprise media processes, platforms, and operational standards to ensure consistency, compliance, and data quality.
- Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to support compliant media execution.
- Maintain awareness of media industry trends, platform capabilities, and emerging opportunities relevant to pharmaceutical marketing.
- Support pilot programs and test-and-learn initiatives by helping coordinate execution, gathering results, and documenting key learnings.
- Contribute to continuous process improvements that enhance campaign effectiveness, operational efficiency, and reporting consistency.
- Assist in managing agency deliverables, timelines, and status updates across assigned brands and campaigns.
- Ensure all media activities comply with regulatory, privacy, security, and pharmaceutical marketing requirements.
- Travel: Up to 20% domestic travel annually to support agency, partner, and internal business meetings.
Basic Qualifications:Doctorate degree and 2 years of HCP and DTC marketing/media experience
Or
Master's degree and 4 years of HCP and DTC marketing/media experience
Or
Bachelor's degree and 6 years of HCP and DTC marketing/media experience
Or
Associate's degree and 10 years of HCP and DTC marketing/media experience
Or
High school diploma / GED and 12 years of HCP and DTC marketing/media experience
Preferred Qualifications:- 4+ years of experience in paid media, marketing, or advertising with exposure to media planning, activation, execution, and performance measurement.
- Working knowledge of audience targeting and segmentation (HCP and DTC), media planning, customer journey activation, and campaign optimization.
- Experience supporting integrated media campaigns across traditional and digital channels, including Video, TV, Search, Programmatic, Social, and Point of Care.
- Strong understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations.
- Experience partnering with media agencies and external vendors to support campaign planning, activation, and reporting.
- Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
- Effective collaborator with experience working across cross-functional teams, including Brand, Analytics, Technology, Medical, Legal, and Agency partners.
- Strong communication and presentation skills, with the ability to clearly convey media insights and recommendations to stakeholders.
- Ability to simplify complex information and contribute to informed business decisions through clear, data-driven storytelling.
- Demonstrated curiosity and willingness to learn emerging media platforms, technologies, and industry best practices.
- Proven ability to identify process improvements and support operational excellence in a fast-paced environment.
- Adaptable and comfortable navigating change while maintaining strong attention to detail and execution quality.
- Preferred experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.
What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadlineAmgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
SponsorshipSponsorship for this role is not guaranteed.
