Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Senior Manager
Job Description & Summary
The Opportunity
As a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients and achieve organizational targets. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain high-performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm.
In this role at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyze campaign performance. You will hold responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. This is an opportunity to craft and convey clear, impactful messages that tell a holistic story, applying systems thinking to identify underlying problems and opportunities.
Responsibilities
- Leading strategic marketing initiatives to drive revenue growth and enhance brand visibility
- Developing and executing creative campaigns that align with the firm's services and market presence
- Conducting market research to identify opportunities for capturing new business and engaging clients
- Analyzing campaign performance to optimize marketing strategies and validate brand consistency
- Utilizing CRM software and digital marketing tools to reach target audiences and foster customer loyalty
- Collaborating with cross-functional teams to develop comprehensive marketing strategies and promotional plans
- Coaching and motivating teams to solve complex marketing challenges and deliver quality results
- Applying systems thinking to identify underlying market trends and opportunities for growth
- Crafting and conveying impactful messages that tell a holistic story and resonate with stakeholders
- Directing teams through ambiguous situations, demonstrating composure and strategic questioning
- Initiating open and honest coaching conversations to develop high-performing, diverse, and inclusive teams
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 6 years of experience in sales, marketing or PwC experience
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating skills in digital marketing and content strategy
- Utilizing CRM software for enhanced customer insights
- Excelling in campaign performance analysis and market research
- Developing strategic messaging and storytelling techniques
- Leading marketing initiatives with a focus on innovation
- Managing complex projects with a results-driven approach
Travel Requirements
Up to 20%
Job Posting End Date
The salary range for this position is: $91,000 - $321,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
