Senior Marketing Lead

Clera

$150K — $240K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience in B2B SaaS or AI sectors
  • Demonstrable success in executing marketing initiatives for rapidly growing companies
  • Diverse experience across outbound and inbound marketing channels
  • Strong portfolio showcasing measurable campaign results
  • Ability to quickly understand and communicate complex products
  • Proven hands-on leadership in multiple marketing disciplines

Responsibilities

  • Build market positioning and develop customer segment-specific site pages
  • Create engaging content, such as videos and webinars, to showcase product benefits
  • Conduct competitive analysis in both hospitality and AI markets
  • Manage blog and develop marketing assets, including newsletters and podcasts
  • Execute field marketing events like conferences and city activations
  • Establish thought leadership for the founder on various platforms
  • Design and optimize paid advertising campaigns and refine lead generation funnels

Benefits

  • Equity options ranging from 0.20% to 0.75%
Full Job Description
About the Role

You will own end to end marketing for a rapidly growing AI powered platform focused on hospitality. This is a hands on, does what it takes role that emphasizes product marketing and demand generation with direct contribution rather than people management.
What You'll Do
  • Build market positioning and own the marketing site including solutions pages for different customer segments.
  • Create video content, use cases and webinars to demonstrate product value.
  • Conduct competitive analysis across hospitality and the AI landscape.
  • Own the blog, design assets and experiments with newsletters podcasts and influencer partnerships.
  • Execute field marketing campaigns such as city activations, events, conferences and relationship dinners.
  • Develop founder thought leadership on LinkedIn and other channels.
  • Design and optimize paid campaigns with creative direction and messaging.
  • Refine signup funnels to scale lead generation into a tightly targeted machine.
What We're Looking For
  • 5+ years in B2B SaaS or AI company marketing with hands on experience across inbound and outbound channels.
  • Proven track record leading high performing marketing initiatives at fast growing companies that run frequent experiments.
  • Experience spanning outbound events field marketing and inbound channels plus SEO content and case studies.
  • Strong portfolio showing end to end campaign ownership and measurable results.
  • Ability to learn a vertical quickly and work across technical or complex products.
  • Hands on leadership spanning product marketing content events and demand generation.
Compensation & Benefits

Salary range: $150,000 to $240,000 annually. Equity: 0.20% to 0.75%.
Location

On-site in San Francisco, California, United States.

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